Regular communication from your law office to current and prospective clients is a proven method of enhancing client relations, stimulating referrals, and creating name-recognition for your practice.
Branding yourself as a generous source of reliable information helps create a client base that is more likely to contact you when legal issues do arise.
It's a kind of loyalty that simply cannot be purchased.
But with all that you have to do, how can you find the time to write and produce a quality newsletter every quarter? You don't have to—you can let the American Bar Association do it for you.
YourLaw is a four-page client newsletter written with your clients in mind. Each issue contains articles that alert clients to a wide range of legal issues that may affect them. All major areas of law are covered, including real property, business, estate planning, consumer issues, employment, taxation, personal injury and family law. Most importantly, YourLaw helps consumers recognize when it's time to turn to you for professional legal help.
Studies show...
Studies by the National Law Firm Marketing Association have shown that of all the marketing methods available to law firms, newsletters produce the best return while offering clients educational information that enhances a firm’s image. Newsletters have proven to be a cost-effective way to increase awareness of a firm and the services it offers—whether a general practice or one that specializes in bankruptcy, intellectual property, estate and financial planning, employee benefits, or other areas of law.
