Alabama State Bar Association Contact: Susan Andres, Director, Communications & Public Information Alabama State Bar Association, 415 Dexter Avenue, Montgomery, AL 36104 E-mail: comm@alabar.org LAW WEEK SPECIAL PUBLICATION Activity Summary: The Alabama State Bar, in conjunction with The Montgomery Advertiser, produced the second annual Law Day newspaper supplement as a kick-off to Law Week activities. This insert was designed to highlight public service projects of the state bar, as well as expand the public's knowledge of lawyers and the legal profession. The state bar provided 100 percent of the editorial content of the insert, with the Advertiser receiving all advertising revenues it generated. A tri-county area surrounding the state bar was targeted for coverage, and timing was planned to coordinate with the official start of Law Week. Activity Narrative: An eight-page newspaper supplement was inserted into every copy of the Sunday Montgomery Advertiser delivered to homes in a tri-county area (with an estimated population of 300,000), as well as put in all newspapers sold in machines or over the counter in stores. Copies of the insert were provided to all elementary school fifth-grader classes participating in the Alabama State Bar's Partnership Program and to all local bar presidents. The cover artwork featured the "Celebrate Your Freedom" theme designed and provided by the American Bar Association. Included inside the supplement were numerous articles regarding area Law Week activities, photographs from the Law Day Poster Contest, a letter from the state bar president and information about the various state bar programs and publications for and about the public. Due to last year's success, the supplement was repeated to extend the impact it made. The insert's information can be used again and again through the year, and was tied in as the kick-off for other Law Day activities, such as interviews with local attorneys on area television and radio programs; articles in statewide newspapers; the Legal Milestones Project; call-in legal lines; articles in trials; Liberty Bell awards; and the presentation of the state bar's video, To Serve the Public, to schools, bar associations and civic groups. Specially designated areas in the supplement allowed area firms and companies to be sponsors. Sample Programs Home | By Audience | By Location | By Sponsoring Organization