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ABA Reaching the Community: Program Types & Tips: Publicizing Law Day through Bookstores & Libraries: Pitch Letter




 
Reaching the Community

Program Types & Tips

Publicizing Law Day through Bookstores & Libraries
Book Display Pitch Letter

Dear [name]:

[Your group] invites [name of bookstore or library] to celebrate Law Day on May 1st. The Law Day theme "Celebrate Your Freedom," provides an opportunity to examine our country’s historical struggles for freedom and consider our dreams for the future.

Our Constitution was forged more than 200 years ago by a people hungry for liberty. But it remains a mirror of our times, reflecting the faces and the dreams of Americans today.

We believe that this year’s Law Day theme would make an excellent basis for a window or table display at your [store or library]. The enclosed Law Day materials combined with books and videotapes from your [inventory or collection] that reflect current and historical issues such as freedom of expression, due process, voting rights and practical law would make an attractive display. You might also want to include biographies of those who have shaped the face of our Constitution. A list of suggested titles is also enclosed for your review.

Please join us in recognition of Law Day by creating a provocative showcase of books and other resource materials reflecting the spirit of "Celebrate Your Freedom." [Name] from [name of group] will telephone you in a few days to determine your interest, and, if necessary, to deliver additional materials.

Sincerely,

[Name]
[Title]


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