Inviting Participants However people first hear about the conversation, personal contact is important. If possible, participants should receive a written invitation. The contents should be brief: an outline of what to expect, topics to be discussed, location and directions on how to get there, and a copy of a starter or reading designed to set the tone of the conversation. Invitations should also include a response card or information on how to sign up electronically or by telephone. Some people will be wary of joining a conversation and speaking openly before strangers; others may be concerned that controversial topics will result in antagonism. Personal assurances can allay these fears. Most people will appreciate an honest effort to create an open, relaxed atmosphere where everyone's views are respected. When talking to potential participants, be sure to tell them your goal for the conversation. Make sure everyone knows that these are not "bull sessions," but serious discussions, based on thoughtful self-examination of one's attitudes and beliefs, and a willingness to learn from others. Be sure you allow enough time to find participants. Place notices and send invitations about a month before the date of the conversation. It's also a good idea to send out follow-up letters or e-mail one to two weeks before the session. <<Previous tip Next section: Tips for Holding Conversations