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Site Management

Table of Contents

  1. Who this Document is for
  2. Web Site and Content Management
  3. Web Site Reporting

Chapter One—Who this Document is for

This manual is for non-technical staff who need a quick overview of some of the most basic considerations about operating a web site.

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Chapter Two—Web Site and Content Management

  • Option 1—Macromedia Contribute
    Contribute allows non-technical users to navigate to, and update web pages with a low-cost desktop application. There are two modes in Contribute, browse and edit. In browse mode, Contribute acts as a web browser with which one navigates to the page to be edited and then switches to edit mode to make changes through an interface similar to a word processor. Once edits are complete, the page is either published directly to the web site, or sent to an editor for review. Learn more at, http://www.macromedia.com/software/contribute/productinfo/overview/.

    Contribute in use (case studies demonstrating how Contribute may be used by your Bar)

    Contribute may be used with any site, but works particularly well in conjunction with those created using Dreamweaver templates. Learn more…

  • Option 2—Content Management Systems
    Content Management Systems (CMS), are browser-based tools used to create and maintain web site content from any internet-connected computer at any time. Learn more…
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Chapter Three—Web Site Reporting

Site reporting is the analysis of visits to, and use of, your web site. Dedicated site reporting programs have advanced over the past ten years in how they do this, but they all rely on the raw logs generated by your site to create reports. These raw logs are simply numbers and words that would mean very little without a tracking program to make sense out of them.

At a very least, you should monitor the number of hits, visitors, page views, duration of visits, the visitors country/host, file types, operating system used, browser used, and any errors on your site. More advanced programs track where the visitor came from (i.e. another web site or search engine) and even more advanced programs track ad spending from pay-per-click accounts and even present a ROI calculator.

Read more about site reporting

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