Attract more clients, grow your business–advice for women lawyers
“You are your own best marketer,” contends Arnettia S. Wright in her article, “Ladies, Are You Capitalizing upon Your Competitive Advantage?” The article is among those featured as part of the Young Lawyers Division's “101 Practice Series,” which offers basic training in both substantive and practical aspects of law practice.
Many women have an often-overlooked competitive advantage when it comes to cultivating business relationships: the “gift of gab,” Wright states. However, it is sometimes hard for women to talk about themselves. Start with something personal. Set the stage to show others the “real” you. People want to hire lawyers with whom they’re comfortable. Develop a connection by talking about one's children or pet, Wright advises.
The common roles women play can also help develop relationships. Serving as a “team mom” or as a volunteer creates opportunities for potential referrals.
To attract new clients, you may also want to consider:
Publishing opportunities to enhance your visibility
Offering your own “brand” by having an “elevator speech” down pat
Volunteering through pro bono work, working on boards or participating in a local organization
Honing your skill at public speaking, for example, through such programs as “Toastmasters International.”
Wright's article in its entirety may be read here.
