ABA Web Store a winning Web site, says Web Marketing Association
The ABA Web Store, http://www.ababooks.org, earned the 2007 Best Associations Website Award from the Web Marketing Association in its annual international WebAwards competition.
"This award demonstrates the success of the ABA Web Store in not only improving the member buying experience, but it also reinforces the relevance, quality, and value of both ABA content and the ABA brand," said Bryan Kay, director of ABA Publishing.
Each site considered by the Web Marketing Association is judged on a 10-point scale in seven categories, including design, innovation, content, technology, interactivity, copywriting and ease of use. Nominations are submitted by interactive agencies and Web site marketing departments in more than 33 countries around the world.
Automated Graphic Systems, the company that took on the challenge of redesigning the ABA Web Store in 2004, worked closely with the Association to create the online storefront. AGS shares in the award.
This latest award comes on the heels of the Web site being selected as one of Internet Retailer's top 500 Retail Web Sites.
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© 2007 American Bar Association
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