For example, if you decide you want to develop a practice in a specific area, you'll need to answer these quesitons:

• Do you have the skill necessary to do the work sucessfully?
• Are there other fields that might be more profitable or desirable?
• Do you ahve a base of practice on which to build?
• Do you have contacts that might help you build a practice base in the area?
• Does this practice area offer relatively easy entry, or is it saturated?

Exerpt from Women Rainmakers' Best Marketing Tips
by Theda C. Snyders