Time

Speaker

Program

LSSO Survey Update

Making Yourself Heard - How to Effectively Reach Your Audience

Developing business from a solo orsmall firm platform has its own unique challenges. With limited resources, precious little time and sometimes nothing more than a strong belief in your abilities, getting heard can be quite challenging. In this session, we will look at successful strategies for recognizing your target audience, identifying your niche, developing your message and marketing your practice.

Business Development: Communicating Your Brand

Does your firm have a brand? Do you? In this session, we will hear from an expert in the legal marketing field on the importance of branding. We will look at how firm’s develop and communicate their image and identify. We will also examine how individual lawyer’s can use that message to enhance their own business development efforts both within the firm as well as to prospective clients.

So Many Choices, So Little Time - Focusing Your Efforts and Leveraging Your Time

Lack of time is the number one obstacle many women lawyers give when it comes to business development. This can be especially true in a smaller firm where there is no “marketing director” to assist in these efforts and where management issues can also eat up time. In this interactive session, we will look at strategies (1) To prioritize and leverage your marketing efforts; (2) To become focused and deliberate in your networking efforts; and (3) To develop strategic partnerships and networks . Join us to learn, share, and “think-outside-the box” to find strategies to overcome this obstacle.

Client Relationship: Developing and Nurturing Your Best Asset

Most seasoned rainmakers understand that developing business from existing clients is the easiest way to ensure success. In this session we will examine strategies to enhance your ability to retain and expand work for existing clients. We will also look at methods that work and outline concrete steps that can be used to maximize results.

Closing the Deal

Desert Jeep Rally and Dinner

(6 to a jeep): Team building, treasure hunt, and dinner. Tickets are $50.

Time

Speaker

Program

Nurturing Your Client Base While Running a Small Business

There are many ways to grow your practice. Understanding the fundamentals and building your pipeline is critical to the success and stability of your firm. But how do you find the time to do it all while practicing law and running a small business? In this session, we look at ways to keep your current clients happy while you grow your business.

Expanding Your Internal/ External Networks to Increase Business

Need some help developing business? Don't know where to turn?  Look around you - your support system is already in place.  In this session, you will learn to identify  the available resources within and outside your firm to assist you in your  business development efforts.    We will also discuss how to effectively utilize these resources to ensure that your efforts succeed.  

10:15 a.m. - 11:15 a.m.

Plenary

Making Your Case: Winning the Business (Panel)

Putting It All Together - How to Develop a Personal Business Development Plan

Now that you have targeted your audience, reviewed the fundamentals and assessed your strengths, it is time to put it all together. Unfortunately, this is where most attorneys struggle -- we are so used to complex problems that we dismiss anything less than a complex business plan. However, as most successful rainmakers have found, a simple plan generally yields better results. In this interactive workshop, we will help you develop a one-page marketing plan that will help you grow your practice in 2009.

Putting Your Plan in Place

12:30 p.m. - 2:00 p.m.

Luncheon

Removing Barriers for Women in Law

Interactive Discussion:
Bringing It All Together: Planning Next Steps