Expand All 
Collapse All
LPM Midyear Meeting Schedule*
JW Marriott Hotel • Miami, FL • February 8-10, 2007
* Schedule subject to change.
Marketing on a Shoestring: Tips for Making the Most of Your Business Development Dollar
Friday, Feb. 9, 2007 Time: 10:00 a.m.- 12:00 p.m.
JW Marriott – London II room
Whether you are a sole practitioner watching the marketing budget or an attorney at a mid-size to large law firm looking to maximize your spending, this program will provide tools and tips to make the most out of your time and money.
This interactive seminar will provide you with an opportunity to ask and learn from members of the ABA Law Practice Management’s Marketing Core Group.
Takeaways will include:
- Making the most of your current contacts and memberships
- Developing an efficient network maintenance system
- Developing a marketable niche
- Employing alternative billing options
- Creating and structuring a successful public relations plan
- 20 Quick Tips for Building Your Marketing Portfolio
Panelists:
An all-attorney panel of practitioners and marketers from the ABA-LPM Marketing Core Group, including:
Olivia Fox Cabane, Spitfire Communications, New York, NY
Claudia Clontz, Clontz & Clontz, Charlotte, NC
Micah Buchdahl, HTMLawyers, Inc., Moorestown, NJ
Jamie Diaferia, Infinite PR, New York, NY
Law Marketing Day at ABA Midyear
The American Bar Association's Law Practice Management Section is pleased to provide a special slate* of law marketing programs, capped by the ABA Women Rainmakers’ Reception, on Friday, February 9, 2007 at the ABA Midyear Meeting in Miami, Florida. The programs and reception are free of charge and open to all ABA attendees as well as any interested attorneys, marketers and administrators from Florida’s law firm and law school community.
Define Your Event Strategy: Maximize Your Business Development Opportunities
Friday, Feb. 9, 2007 Time: 8:00 a.m. – 10:00 a.m.
JW Marriott – London II room
Marketing on a Shoestring: Tips for Making the Most of Your Business Development Dollar
Friday, Feb. 9, 2007 Time: 10:00 a.m.- 12:00 p.m.
JW Marriott – London II room
One Plus One Equals Three: Men and Women as Collaborators
Friday, Feb. 9, 2007 2:00 p.m. – 4:00 p.m.
JW Marriott – London II room
ABA Women Rainmakers Networking Reception
Friday, Feb. 9, 2007 4:00 p.m. – 5:00 p.m.
JW Marriott – Pool Deck
