Have attorneys and law firms become better at marketing? Or do we continue to throw good money after bad? How has it impacted our profession? And, most importantly, what are the most successful approaches to strategic business development today?

Conference Highlights:

• Return to Bates v. Arizona – the Ongoing Ethics Debate, featuring Van O’Steen from Bates and a distinguished panel of national marketing ethics experts

• The Diversity Dilemma – a very special program on legal profession diversity initiatives and its impact on the bottom line and structure of law firms and corporate legal departments

• From ‘No Comment’ to ‘No Problem’ – Developing a Media Strategy For Handling a Crisis and Growing Your Business

• Wasted Time, Wasted Spending – Law Firms continue to be ineffective in their business development spending. How should I budget, hire and spend?

• Technology Marketing – From web sites to contact management and every “virtual place” in-between

• 10x10 Extreme Marketing Programs – 10 speakers. 10 topics. 10 minutes.

If you have never attended this LPM original, prepare yourself for the most interesting speed-learning experience of your marketing life. Day One will feature 10 different law firm case studies dealing with 10 different marketing initiatives. Day Two will feature a technology version. Twenty 20 partners from 20 law firms throughout the country will present.

Why attend the most unique law marketing conference in the nation?

1. In two days, learn more about the state of law firm marketing and how to best spend your firm’s time, money and resources on effective business development initiatives.

2. EVERY speaker, presenter and panelist is an attorney. No vendors. No non-lawyer consultants. Hear first-hand from practitioners! And hear from a faculty that does not appear on the for-profit marketing conference circuit.

3. No trade show floor, exhibit hall or vendor panelists. Two days of programs, learning and networking.

4. From the heart of the nation’s capital, attend a great program for a substantially low price…from the largest professional legal organization in the world.

It has been thirty years since Bates v. Arizona opened the gates for law firms to market. While the debate over the appropriateness of lawyer advertising continues, the reality is that law firms of all sizes and practices have been spending significant sums of money on business development.

The profession’s leading resource on law firm marketing—the ABA’s Law Practice Management Section—has developed its first full two-day comprehensive program to address the topic and teach practitioners the best ways to move forward with their law firm’s marketing plans.

The ABA has put together the most comprehensive business development program for lawyers, law firm executives and marketing directors ever assembled.