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Event Promoters Program

About the Program

The Event Promoters Program for the ABA Law Firm Marketing Strategies Conference gives bar associations and other legal membership organizations the opportunity to demonstrate their commitment to promoting the importance of marketing to the legal profession.

In return for promoting the conference, approved bar associations can offer their members the early bird registration rate of $595 through August 31. Following the early bird deadline, bar associations receive the LPM member registration rate of $795 – normally only extended to members of the ABA Law Practice Management Section. Additionally, all organizations will be recognized on the Web site and in the Program Guide.

Apply to be an Event Promoter today to increase your brand recognition to legal marketers across the country and save your members up to $400 on registration!

Event Promoters are expected to:

Apply to become an Event Promoter and provide an organizational logo through the link at the bottom of the page.
Promote the ABA Law Firm Marketing Strategies Conference in at least two of the following ways:

Place the ABA Law Firm Marketing Strategies Conference on your events calendar.
Place a Web banner linked to the conference (www.lawpractice.org/marketingconference) on your homepage in a prominent location.
Send an e-mail focused on the conference to your members during any of these four months: July, August, September or October.
Place an ad for the ABA Law Firm Marketing Strategies Conference in your major membership publication during any of these months: July, August, September or October.

Include your unique Event Promoter (EP) Code on all forms of promotion to ensure your members receive the best registration rate. EP Codes also help conference organizers identify the number of registrants from bar associations.
Once completed, send screenshots/copies of your promotional efforts to Mary Beth Thede to receive the best registration rate for the ABA Law Firm Marketing Strategies Conference.

Conference organizers are expected to:

Provide a unique Event Promoter Code identifying your members for the best registration rate.
Supply appropriate advertising materials and copy through the Media Page, which you can access at your convenience.
List your organization logo as an Event Promoter of the ABA Law Firm Marketing Strategies Conference on the conference Web site and in the program guide given to all attendees.