Branding Yourself Online

There has been an explosion of ways lawyers can use the Internet to build a personal brand. Here are tips for spinning your story with blogs and other social media.

• Feeling Out of the Loop? A Web 2.0 Networking Glossary by George Brandon
• When Testimonials Meet Tweets: Thoughts on the Ethics of Web 2.0 by Will Hornsby

Web Sites as Branding Tools

What do potential clients want from your site? Here are four essential things they expect.

Playing the Ratings Game

Directories and sites ranking lawyers are now a multimillion-dollar cottage industry—but their proliferation raises many questions.

Riding the Net’s Second Wave

Blogging, Linking In, Twittering—and much more. From gaming law to China law, here’s a look at how three lawyers and one chief knowledge officer are using today’s Web to expand their reach and own their niche markets.

• Teach Me More: Key Resources for Learning More About Web 2.0

ABA WOMEN RAINMAKERS’ BEST BUSINESS DEVELOPMENT TIPS

When Times Get Tough, the Tough Get Moving

Advice on business development, direct from the ABA Women Rainmakers Mid-Career Workshop.

• Competitive Advantages by Rachelle J. Canter
• Grow Your Large Clients by Silvia Coulter
• Having It All by Christy Tosh Crider
• Time Management by Linda A. Monica
• Bringing Home the Bacon While Minding the Farm by Jody L. Newman
• Developing Business in a Small Firm by Beth L. Kaufman
• Closing the Deal by Roxana Bacon
• Millennials: Tips for Building a Foundation for Success by Lauren Stiller Rikleen

Product Watch

Technology keeps marching on in novel and interesting ways. Here’s a trio of appealing new products.

New Column!

Legal Web 2.0

E-mail Overload? Tips for a Tricked-Out Digital Communications Toolbox

Web-based tools can help you get a grip on e-mail overload and much more. Best of all, most of these tools are free and easy to learn—and even a little fun.

Hot Buttons

Outsourcing EDD Review Abroad

If you’re bold enough to send electronic evidence review offshore, then exercise an extreme degree of due diligence, grill the offshore firm about security, and document every step you take.

A 21st Century Approach to Law Firm Talent Management

Ways to Manage Touch Points for Optimal Success

Touch points—the many ways you have contact with your clients and prospects—can give positive, neutral or negative perceptions of you or your firm. Take steps to ensure your touch points are positive.

Managing

The Human Side of Layoffs: Carrying Out the Hard Decision

Guidance on the painful choice of letting people go, what procedures to follow, and how to communicate your decisions after the fact.

Profitability

Protecting Your Bottom Line in Tough Times: Management Tips

In the first of a series of columns on recession survival tips, the focus is on shoring up your management practices.

New Column!

Taking the Lead

Managing Technology Requests

For current and aspiring managing partners, here are tactics and strategies for grasping your firm’s technology needs and working with the firm’s IT director.