Law Practice Magazine

Marketing Technology Trends
Ways To Boost Your Business Development In 2008
Table of Contents
Features
Marketing Technology Trends
Today’s marketing arsenal features a vast array of tools—as well as technology practices that range from the truly cutting-edge to the archaic. Where does your firm fall on the scale? Here’s a look at some technologies that can really boost your business development efforts.
Tracking Law Firm Marketing Technology
NEW Marketing Technology Survey
What are the technology needs of today’s law firm marketing departments? What technology is working—and what is not? The recently released Law Firm Marketing Technology Survey tapped the collective knowledge of firm marketers.
What Can Marketing Directors Teach You?
Even if you are in a small firm or solo practice, knowing what technologies the larger firms are using will help you leverage your marketing.
Placing Bets on Online Social Networking: A Story of Capital Invested Wisely in LinkedIn
Strategically navigated, social networking can be an invaluable business development tool with limitless potential. But you have to give as well as get to grow your capital on these sites.
Online Networking for Fun and Profit
Ins and Outs of Social Networking for Lawyers: How Tough Is It to Cast Your Profile into Infinity?
Branching Out in the Lone Star State
Law Practice Case Study
Is CRM Worth It? The Pros and Cons of Client Relationship Management
Technology
NEW ABA TECHSHOW TIDBIT
Backup to Backup: Disaster Recovery Planning
Featuring the best pointers from ABA TECHSHOW® in snippets of sage advice from past presentations.
Hot Buttons
Lawyers on the Air: How to Get Started in Podcasting
Podcasts are great marketing vehicles, allowing you to demonstrate your expertise to a large audience. Here’s how to dive in.
Tips & Tricks
Cell Phone and BlackBerry Etiquette: A Short Refresher
Advice on avoiding raucous ringtones, beeping keyboards and other annoyances.
Business
Profitability
Cash Flow Analysis: The Reports that Make the Biggest Splash
Advice on budget, timekeeping, leakage and dashboard reports that enable you to keep a steady eye on your cash.
Managing
Helping Associates Improve Their Writing Skills
Rainmaking
Helping Associates Improve Their Writing Skills
A legal writing expert’s tips on training junior lawyers to be better writers.
Frontlines
What REALLY Works
Branding a Firm’s Progressive Personality
How do you market your firm when its practice mix is fluid and eclectic? Goldberg Simpson launches an exciting—and moving—campaign.
Trends Report
What’s Hot and What’s Not in the Legal Profession
It’s back! The annual look at the trends that will shape practice management and marketing in coming months and years.
People & Places
ABA TECHSHOW Hot Topics
From new tracks to nightlife options, Tom Mighell gives a behind-the-scenes preview of the profession’s premier annual technology conference.