Law Practice Magazine — June 2007
In Up or Over
Making Partner
It's Up or Out No More as Alternatives Shake up the Traditional Partnership Model
Law Practice Magazine — Table of Contents
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Features
Making Partner—Or Not: Is It In, Up or Over in the 21st Century?
There is no doubt that the partnership model is continuing to change in firms of all sizes—with multiple consequences. Among them is a trend toward fewer homegrown associates achieving equity partnership. But the changes are also leading to an unprecedented range of alternatives to traditional partnership.
Is There Life After Law Firms? Getting Off the Partnership Path
Law firm life is not for everyone. Here’s advice for lawyers who want to pursue a new passion—from how to find yours (it’s behind the cheese), to methods for making sure the next path you walk leads to a happier place.
Law Practice Case StudyDeal or No Deal? Advice for Evaluating the Partnership Offer
In the latest installment of the Law Practice Case Study series, a fictional associate has second thoughts about her firm’s offer of partnership.
NEW Communications Column
What REALLY Works
Identity Update for a Full-Service Firm
Too many firms rely on safe, bland marketing—and wonder why it fails. What happens when a firm does break out and tries something new? In this first installment of LP’s new column on creating effective marketing communications for real firms, LMA Hall of Famer Ross Fishman takes us inside Shefsky & Froelich’s marketing transformation.
Technology
Column Spotlight: Q&A
Who Is...Andrew Z. Adkins III?
Meet this groundbreaking legal technologist and educator.
nothing.but.net
Collaborative Discovery: How Web Sites Are Leveraging the Minds of the Crowd
From Google to Digg to StumbleUpon, harnessing the input of the many.
Hot Buttons
The Browser War No One Came To: Internet Explorer Marches On
With the release of IE 7, the market share gains of Firefox and others are likely to stall out completely.
Tips & Tricks
Your E-Mail Signature: It’s More Than Meets the Eye
Are you getting all you can from your signature? Take easy steps to do more now.
Business
Profitability
Looking Partnership in the Mouth: How to Examine the Underlying Metrics
PPP, gross revenue per lawyer, average compensation. What’s really behind the rankings of "highly profitable firms"?
Marketing
When Is a Credential Really a Credential? Assessing Lawyer-Ranking Directories
Consider cost, ethics, effectiveness—and ego—before choosing lawyer listings.
Managing
When the Message Is "Out": Steps to Ease the Termination Process
"Up or out" still applies in most firms, but there’s a humane, professional way to say good-bye. Here’s step-by-step advice.
Frontlines
Trends Report
Preparing for the Real World: More Law Schools Add Practical Courses
Real-world skills training still lags, but innovative courses are gaining ground.
Law Firm Strategy
Making the Call Can Bring Magic
Think about the relationships you value and make them a priority today.
First Person
Prepare for Culture Shock
Expect an adjustment period when leaving a law firm setting, large or small, for an in-house position.
