Law Practice Magazine — June 2007
IN, UP OR OVER?
Making Partner
It's Up or Out No More As Alternatives Shake Up the Traditional Partnership Model
Law Practice Magazine — Table of Contents
Content: 
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Features
The Smartest Marketer Around: What New Associates Should Know About Marketing
Learning to market is about taking control of your career. For new associates, it’s about proving yourself to management and showing you can add value, too.
Perfecting Your Elevator Pitch
Your introductory description—a.k.a. the "elevator pitch"—is your introduction and description of who you are and what you do. It is your opportunity to define (or redefine) your personal brand or your reputation.
Being a Good Boss: Dos and Don’ts for Working with Your First Assistant
To help new lawyers through the being-a-boss jungle, here’s a crib sheet for how and how not to act.
How Law Firms Make Money: A Revenue-Generation Guide for New Associates
To optimize a firm’s return on investment, everyone—even associates—needs to grasp the economics of the practice. Here’s a primer on the cycle
The Art of Making Rain: Seven Steps That Give Associates an Edge
Learning rainmaking skills early on will help you seal more deals in your career.
The Culturally Savvy Associate
Transactions across time zones and cultures are commonplace—and not just for experienced international lawyers. So how does an associate prepare to thrive in this increasingly global environment?
Associate Technology Challenges: A Snapshot of Need-to-Know Applications
From knowledge management to case management, an introduction to law firm-specific technology tools.
Who’s Running the Show? A Peek Behind the Firm Management Curtain
If you’re an associate wanting to effectuate change in the firm, here’s what you need to know about how law firm management really works.
Law Practice Case Study
Out on a Limb: Bouncing Back from a Bad Review
In the latest installment of the Law Practice Case Study series, a fictional associate needs advice after his first performance review. Offering recommendations on the scenario are Martin Camp, Barbara Miller, Reid Trautz and Richard Turnbow.
Technology
Column Spotlight: Q&A
Who Is...Dave Hambourger?
Meet this groundbreaking legal technologist and law firm CIO.
nothing.but.net
Leveraging Connections Online: Sold on LinkedIn
This social networking site promotes interesting and personal connections.
Hot Buttons
Safer Networks: Keeping the Security Willies at Bay
Can you really design and build a completely safe network? The short answer is no—but you can keep it as secure as possible if you follow this advice.
Tips & Tricks
I’m Not Here Right Now, Please Leave a Message {Beep}
Are you using voice mail as effectively as you could? Here are ways to avoid wasted time and frustration.
Business
Profitability
Mind Your Own Business! (Capturing Time and Billing It, That Is)
What financial information should a firm share with associates?
Managing
What Your Associate Wants You to Know about Your Working Relationship
To help improve your working relationship with associates, here are some commonsense—and some provocative—suggestions.
Rainmaking
Cultivating Your Existing Network: Tips for New Associates
Even freshouts have a range of relationships that can enrich their business development efforts. The key is to understand the significance of who you already know.
Frontlines
Trends Report
Some Trends Don’t Last—So Which Will You Bet On?
Your success could depend on which trends you opt to ignore or to embrace.
Law Firm Strategy
What Is Your Skills-Building Strategy?
What can you do for clients today that you couldn’t do at this time last year?
Rip It!
Rip It!
In Your First Months, Watch, Listen and Learn
The first 90 days are especially critical for new associates. Here’s a partner’s advice on how to ensure that your first steps are good ones.
Bookmarks
An inside look at How to Build and Manage a Personal Injury Practice.
Even if you are only contemplating occasionally handling a tort claim, you are bound to benefit from reading this book as well.
