Law Practice Magazine — October/November 2006

The legal market is changing all the time. New laws create new clients constantly. Yet few firms understand how to turn this to their advantage-to create whole new practice areas and serve whole new markets.

With the Internet and sites like YouTube, anyone can make a video available, instantly and at little or no cost, to anyone in the world. Lawyer Allison Margolin’s video is half commercial and half documentary. It is also a great example of viral marketing, delivering a self-targeting marketing message directly to a very specific demographic.

Persistence pays off when waging an expertise campaign. Here are the essentials for how to get quoted frequently in the press.

Don’t write off December for business development. Follow these tips for making the most of your holiday contact with current and prospective clients this year.

In every issue, Law Practice's Technology Editor talks with the gurus who are shaping legal technology to learn their stories and ask their views on where we're headed. In this issue, lawyer, consultant and blogger Dennis Kennedy.

A potpourri of favorite items that even technophobes can learn to enjoy.

Thriving on the new iteration of the Web requires keeping pace with the times.

By sharpening how you present your search terms, you can improve your results.

Guidance for developing or modifying your firm's compensation plan.

Advice on communicating clearly, delegating effectively and managing upward.

How to stay out in front of your clients and the marketplace.