Law Practice Magazine — September 2006
Law Practice Magazine — Table of Contents
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Features
Seeking Out New Markets: Tapping into Client Trends for New Business and Bigger Profits
The legal market is changing all the time. New laws create new clients constantly. Yet few firms understand how to turn this to their advantage-to create whole new practice areas and serve whole new markets.
Plus: "Foreseeing Technology's March Opens Brave New Fronts" with Robert D. Brownstone and "Connecting the Dots Reveals a Straight Line to New Clients" with David Spector
Law Practice Roundtable
Experts Talk Trends in Law Firm Marketing
What's hot in lawyer marketing? What are the top firms doing that you're not? What should law firms know about legal marketers? Ross Fishman, Lisa Dutton, Terri Pepper Gavulic and Nathaniel Slavin put their heads together to discuss tips, trends and traumas.
Plus: Merrilyn Astin Tarlton reports "Hot Trends: Developing New Business"
Legal Technology Trends
Each year, the ABA Legal Technology Resource Center (LTRC) surveys ABA members about their use of technology. Here are a few of the highlights from the 2006 ABA Legal Technology Survey Report.
Law Practice Roundtable
Experts Talk Trends in Lawyer Management
How do law firms develop and motivate highly talented people? Professional development and management experts Marcia Pennington Shannon, Stephen Armstrong, Susan G. Manch and Anita Zigman pull out the stops to offer insights into the trends in lawyer management.
Business
Profitability
Raising Revenue versus Cutting Costs: It's Only Horse Sense
What can horse tales teach us about law firm finance? Plenty. Especially if lawyers in your firm don't get the difference between slashing expenses and raising revenue.
Marketing
Aligning Marketing Materials with Business Development
Seven steps for developing more effective, better targeted materials.
Managing
Moving from Crisis to Control: Reclaiming Time through Systems Management
Organization and systems management is the second building block in taking control of your time.
Technology
Who is...
Reba Nance Q&A
Topflight technology tips from the Colorado Bar Association's director of law practice management and risk management.
Hot Buttons
E-Filing in the Federal Courts Approaches the Finish Line
An update on the CM/ECF's progress.
nothing.but.net
The Wi-Fi Alternative: Wireless Broadband for Access Anywhere, Anytime
There's a better way than paying too much to access Wi-Fi hotspots.
Technology Tips and Tricks
All Features Great and Small: Enlarging Windows Navigation Elements
Bigger monitors are a good thing. Enlarging buttons and scroll bars can make them a great thing.
Frontlines
Five Things
Retaining Talent in a Free-Agent Lawyer Nation
Tactics that can help your firm keep its lawyers productive and stable.
First Person
The Practice of Law Is a Profession and a Business-and That's a Good Thing
Is law a profession or a business? It's both
