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Weiss Monthly Marketing Brief
The Perfect
Reception Area—From a Marketing Standpoint
by Bob Weiss
What message does your reception area send to your clients
and prospects? Does it fit into your overall marketing
strategy? Bob Weiss makes a case for investing in your
reception area as a key component of your firm’s
marketing plan. Read
more
Management Tips & Tricks
Pulling in the Same Direction: The Open Book Revolution
by Ed Poll
Building trust among law firm partners and employees isn’t easy, but it is possible. Ed Poll introduces a revolutionary approach to management in his article on Open Book Management. Read more
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The Strongest Links
Resources
to Prepare You for Your First Days as a Lawyer, and
for the Days that Follow
by Dennis Kennedy
If you are relying on Google to find all of your legal-related
information, you are missing a wealth of resources that
are right at your fingertips. Dennis Kennedy offers
tips on finding the most useful resources on the Internet
(and beyond) for new lawyers. Read
more
Meet the Rainmaker
Presented by the ABA Women Rainmakers
Meet
Anna M. Maiuri
Meet Anna M. Maiuri, an environmental lawyer with Miller, Canfield, Paddock and
Stone, PLC. Her favorite Rainmaking Tip: "Know your target. Get educated not only with respect
to the prospect’s business, but also with the prospect’s personality." Read
more
Management By Agreement
Managing the
Engagement: Creating Agreements for Results
by Stewart Levine
All client relationships encounter conflicts. It’s
inevitable. If you’ve taken preventative measures
up front, you can minimize the effects. Stewart Levine
introduces ten essential elements to be included in
an agreement to get the results you desire. Read
more
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| Marketing
There
Must Be Fifty Ways to…Lose a Sale
by Michael W. McLaughlin
Making common mistakes on your proposal may be the easiest
way to lose a sale. Michael McLaughlin, author of Guerrilla
Marketing for Consultants, identifies nine sure-fire
ways to botch your chances of winning work and how to
avoid them in the future. Read
more
Whe Guerrilla
Consultants Need Great Web Sites
by Michael W. McLaughlin
Is your Web site designed to capture the interest of
today’s sophisticated clients? Has your Web site
been updated in the last 30, 60 or 90 days? Michael
McLaughlin identifies the 10 characteristics of a killer
Web site. Read
more
Marketing Basics for Lawyers: Tips, Tools and Techniques for Building your Practice
by Terrie S. Wheeler, MBC
Most lawyers do not secretly wish to be salespeople. Yet, business development is a key part of private practice. Brush up on these tools and techniques and increase your chances of succeeding in your chosen profession. Read more
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Marketing Articles »
Management
The
Changing World of Work
by Cheryl Leitschuh, Ed.D
Do you find that your organization is constantly changing,
that you are not sure where to focus your time and energy?
Do you find that you struggle to put your life in balance
and that work takes an overwhelming amount of time in your
life? Do you question, “Am I in the right job?”
If you answer “yes” to any of these questions,
you are not alone. Read
more
Speaking
Engagements for Attorneys: Eight Steps to Obtaining
Opportunities for Business Development, Marketing and
Public Relations
by Steve Markman
Are you preaching to the choir when you hold seminars
or give presentations? Steve Markman, President, Markman
Speaker Management, provides some ways to expand your
business through public speaking. Read
more
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Management Articles »
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Technology
And
The E-Discovery Oscar Goes To
by Jeff Brown
Jeff Brown offers a humorous take on an “Oscar-worthy”
performance in e-Discovery opinions. Read
more
Managing
the Security and Privacy of Electronic Data in a Law
Office - Part III
by Dan Pinnington
How secure is your data? Is your confidential client
information at risk of being exposed? Dan Pinnington
examines the issues surrounding security and privacy
of electronic data in today’s law office. This
except from the managing the security and privacy of
data in a law office booklet will be presented in three
parts. Read
more
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Technology Articles »
Finance
Develop a Revenue Mind-set
by Arthur G. Greene
Before you can make the correct business decisions when it comes to revenue for your firm, first you must understand the value of your current cost structure. This excerpt from Aurthur Greene's latest book, The Lawyer's Guide to Increasing Revenue, will help steer you in the right direction. Read more
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Finance Articles »
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