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Today's law firm associates have been accused of having
an "entitlement mentality." They believe that
a solid education, graduation from a good law school near
the top of their class, and passage of the jurisdiction's
Bar exam entitles them to a job at a major law firm with
a high compensation package (today approximating $150,000).
The management of major law firms, however, are on
the other side of the bargaining table, and they are
upset with this entitlement mentality. Management is
now unsure about how to achieve the greatest production
from the new associates for the money being invested.
On top of that, law firms are also feeling the pressure
from clients to give more value for the charges of thier
legal services delivered. In other words, law firm management
is being squeezed from both ends.
Every law firm—even the large ones—must
provide value to their clients, and they must
be profitable in order to open their doors the following
day. While the new, high-priced associates may not earn
more than they cost the firm in the beginning, at some
point, that situation must change. In fact, large-firm
managing partners agree that it takes, on average, from
three to five years to break-even on the investment
in a new lawyer.
The central question for law firm associates, then,
is: What does your financial formula look like? How
can you determine your own Profit and Loss Statement
(P & L) in order to place yourself in the best possible
position with your firm? In order to create your own
P & L, you may want to look at either the cash flow
statement featured in "The Profitable Law Office
Handbook: Attorneys' Guide to Successful Business Planning"
(available at www.lawbiz.com)
or any college accounting textbook.
To create your own P & L, you will need to plug
in the right numbers, and the first piece of information
required is your billable hours. How many hours did
you record for the month? This data should be easily
within your grasp. Then you will need to find out how
many hours did the firm bill out for you? In other words,
was there a mark-down or write-off for some of your
work? Did the firm consider some of your work as a part
of its investment in your learning curve? You may have
to ask for this information.
Alternatively, you may have to estimate the percentage
of write-offs the firm will take on your work.
Now comes the harder part. You need to find out what
the other side of the equation is, which means the expenses
that are attributable to you. They include: the cost
of your compensation package (gross salary, profit sharing/pension
plan contributions, etc.), the cost of your secretary,
the cost of the physical space that you occupy, and
other expenses that can be called "direct expenses."
In addition, you need to estimate the amount of office
overhead, by percentage, that you account for. Overhead
includes rent, insurance, utilities, entertainment,
education, to name just a few. (In earlier days, you
could simply use a figure of one-third of gross revenue,
or in an individual associate's case, his or her billings.
Today, it's easier to simply ask someone in the accounting
department for the firm's overhead percentage.)
Armed with the above information, you can now come
up with a personal financial formula that would look
like this:
Billings – [Your Total
Compensation + Direct and Indirect Expenses] = Net Profit
The Net is the profit available resulting from your
effort. This is the bottom line in determining your
value to the firm.
The associate's responsibility is to do the work assigned
in the most effective and efficient way possible, and
in the shortest amount of time. Fulfilling this responsibility
in a way that produces net profits for the firm is a
near-guarantee to keeping your job and, hopefully, rising
in the ranks to partner.
Edward Poll, J.D., M.B.A., CMC, is
a coach to lawyers and certified management consultant
who shows attorneys and law firms how to be more profitable.
Ed's latest book is Collecting Your Fee: Getting
Paid From Intake to Invoice (ABA 2003); he is also
the author of Attorney & Law Firm Guide to The
Business of Law, 2d ed. (ABA 2002) and Secrets
of the Business of Law: Successful Practices for Increasing
Your Profits. To make suggestions or comments about
this article, call (800) 837-5880 or send an e-mail
to edpoll@lawbiz.com.
You can also order a free e-zine or visit Ed on the
web at www.lawbiz.com.
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