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VoIP is touted as the next evolution in communications.
What’s all the fuss? VoIP stands for voice over
Internet protocol. This protocol is the networking standard
that allows web contents and e-mails to transmit over
the Internet. It’s the same protocol that allows
PCs in your office network to communicate. The idea is
to convert analog voice into digital packets to send over
the same networks (LAN, WAN, and the Internet) that carry
data.
To clarify, the notion of VoIP has been around for
several years. One of the first promises of VoIP was
free unlimited telephone calls to anyone anywhere using
your Internet connection. Simply download free software
and click to talk. It was neat and it worked. The voice
quality, however, was poor and the novelty wore off
quickly. Plus, the value proposition was no longer compelling
when residential long distance rates plummeted and cell
phone plans included calls to anywhere in the U.S.
Today, VoIP is more than just Internet telephony. It’s
about the integration of IP-enabled voice, data, and
video communications. Major equipment manufacturers
such as Mitel, Cisco, Avaya, and Nortel have developed
advanced VoIP systems with powerful applications to
provide collaborative solutions for the office environment.
Some have brought their offerings to the market from
a telephony background (like Mitel and Nortel for instance)
while others (like Cisco) have evolved from a data orientation.
Large established companies around the world are beginning
to convert their network communications systems to VoIP.
For example, France’s largest food and consumer
products chain is converting all of their 200 locations
to VoIP. Here in the U.S., CompUSA is doing the same
with their stores nationwide. When one of the largest
electronics retailer chooses to go VoIP, you know the
switch is on.
So, how can VoIP systems and applications benefit the
lawyer and the law office? Here’s a sampling of
the features and functionalities that this technology
can offer.
Benefits For the Lawyer
Time is money for lawyers, especially for those billing
six-minute increments. Efficiency and productivity are
key to maximizing time. Let’s look at some of
the ways that VoIP applications can help lawyers be
more efficient and productive.
Call
Management. An application called “Your
Assistant” is a perfect example of how VoIP systems
take advantage of the functional interoperability between
your phone and your computer to offer exciting new simple-to-use
applications. A desktop control panel provides visual
point-and-click access to advanced call management features.
Because it integrates with your existing Personal Information
Manager (PIM) software (e.g. ACT!, Goldmine, Outlook,
Notes or MSN Messenger), you just click on a contact
name from your PIM to dial. And with your phone and
computer interoperating, you simply pick up the phone
to talk when the call is connected. It even remembers
your most frequently dialed numbers and makes them available
in a dedicated drop-down menu. Each call is time/date
stamped and you can add notes of your discussion. It’s
the best way to document your calls with your client
and save it in the client-matter folder. And for those
of you on the clock, you can sort the call history by
client/matter number at the end of each month and voila!—you
instantly generate billing for all calls for each client
and matter with time/date, duration, and annotations.
This application also has an advanced caller ID feature.
When you receive an incoming call, a caller ID screen
pops up giving you all of the caller’s contact
information and the call log for that person. Glance
at the call history and notes to quickly refresh yourself
on prior discussions. The caller ID is useful when you’re
on the phone. The screen pop let’s you quickly
know who it is calling and whether to answer. For example,
the screen pop tells you it's Joan Anderson, a major
client located in Texas with whom you last spoke a week
ago regarding a summary judgment motion in an employment
case. Click “Answer,” or “Send to
Voicemail,” or “Forward” to your secretary
or an associate working on the case.
Conferencing. Lawyers are constantly
on conference calls. Most of us do it one of two ways.
One is to establish a bridge call number and have all
of the participants join in at a specified time. Rarely
is everyone on time and you waste precious billable
minutes waiting on people. Every time the bell chimes,
you ask, “Did someone join?” The other way
is to bridge everyone in yourself. You call one person,
put them on hold, switch to your other line, dial the
next person, then connect that person into the main
line, and repeat this process. Miss a step and you’re
likely to hang up and disconnect everyone. After you’ve
managed to get most of the people on the line, surely
enough Bob is not available when you call. The rest
of you chat about the weather waiting. Your second line
rings. You put everyone on hold and switch over hoping
it is Bob. You ask him to hang up so you can call him
back from the conference line. You switch back over,
everyone’s still chatting about the weather, put
them on hold, call Bob and patch him in.
VoIP
simplifies conferencing because of the way it can provide
“presence awareness” and interoperate with
your computer. Open your firm’s address book on
your computer and next to each name is an icon that
indicates whether that person is on the phone, logged
in for instant messaging or video enabled. It allows
you to “see” who is available for a conference.
Just drag and drop a name into the conference box to
add the person. If someone calls in late, the caller
ID screen-pop let’s you see who it is. Click “Add”
and the person is instantly plugged in.
You can also conduct voice, instant message (IM), and
video sessions simultaneously with one or several people
on the call. Need to send a private message to Sarah
about the negotiating point being discussed? Start a
separate IM or video session with her for a virtual
sidebar. It’s the perfect way to keep people from
the same side on the same page. In some ways, its even
better than negotiating face-to-face since you can privately
communicate with your people in separate IM or video
sessions without having to call for bathroom breaks.
You can record each conference session and save them
as either .wav or .mpeg files. File them into your client/matter
folders along with other documents or e-mails and use
any standard Windows multimedia software for playback.
The video conferencing capability is also great for
holding internal meetings or conducting firm-wide CLE
sessions. In my old firm, we used a pay-for-service
that provided a video link between our D.C. and New
York offices. It was very costly and each office had
to crowd everyone into the boardroom. VoIP eliminates
the need to pay for such services and allows everyone
to attend a video conference from his or her desk. Those
working at a satellite office or teleworking from home
can plug in as well. You can even log and record attendance
so you know who skipped out.
Unified Messaging. One of the best
applications of VoIP in my opinion is unified messaging,
meaning voicemail, e-mail, and even faxes can all be
managed from one unified inbox that integrates with
your existing e-mail and PIM software.
Most lawyers have hundreds of saved e-mails that they’ve
filed and sorted into various inbox folders. And yet,
rarely do we keep more than ten voicemails at any given
time. The reason is simple. With traditional phone systems,
retrieving voicemails is tedious and time consuming.
You would have to listen and skip through each message
to get to the one you need. We would rather try to commit
the voicemail to memory or scribble on notepads rather
than go through this process. It is no wonder why we
tend to be very selective in picking and choosing the
voicemails we keep, saving only those that are critical
or CYA material. But if you think about it, there is
no reason why voicemails should be treated any differently
than e-mails. Both are equally important for reference
and “documenting” purposes.
With VoIP, all voicemails and e-mails are handled the
same way. Voicemails are automatically received and
stored as .wav files and organized automatically into
your Lotus Notes or Outlook Inbox under a “Voicemail”
folder. Click to listen and insert annotations or subject
headers. Drag and drop them into client/matter folders
just as you would an e-mail and sort them any which
way you like.

Wish you had a copy of that voicemail that your client
left about a month ago giving the go ahead to settle
the case or the one from opposing counsel regarding
the terms of the settlement? Simply open the client/matter
folder, scroll through the time/date stamp or search
under the subject lines—“settlement terms
from atty. smith - 4/01/03 3:35 p.m.” Forward
the file to your client as an attachment. Suddenly,
you don’t think twice about saving voicemails.
The same can be done with faxes as well. No need to
maintain separate fax machines and numbers. Because
VoIP uses a data protocol, faxes can be sent directly
to your office phone and the system will route them
into your unified inbox as a fax file. And because VoIP
can carry voice and data simultaneously, you can be
on the phone, send an e-mail and receive faxes all at
the same time.
Mobility and Flexibility. All clients
tend to think they’re the only one. They expect
you to be on call to handle legal issues as they arise.
The call-forwarding feature of VoIP systems gives you
the ability to stay connected and always be present,
or at least appear to be so. Set up multiple call-forward
profiles with separate access levels for different would-be
callers. Here’s the way I set mine. The general
public gets forwarded to my voicemail. Law firms working
on an active case are forwarded to my assistant. If
she’s not available, then they’re forwarded
back to my voicemail. Managers of the company get routed
to my cell phone, but only during business hours. Calls
from senior management come to my cell phone any time.
If I’m on vacation, they’re routed to my
hotel room. It’s a great way to manage your presence.
Teleworking is another way that VoIP systems allow
you to be more mobile. The traditional notion of teleworking
meant that you “RAS in” to the office network
though your dial-up phone line. You got limited access
to e-mail and it was excruciatingly slow. Teleworking
with VoIP means that both your home computer and your
home VoIP phone are connected to your office network,
giving you the same voice and data access that you would
have at the office. Here’s the set-up. Your VoIP
phone is connected directly to your cable or DSL modem.
A separate jack in your VoIP phone connects to your
computer. That’s it. The software in your VoIP
phone automatically connects to your office network
with your profile, giving you direct access to your
voicemail, e-mail, fax, and network files. You can assume
your office number or assign a different extension to
your VoIP phone.
This works even with your notebook computer. Instead
of a desktop VoIP phone, your computer has a “softphone”
application that mimics the appearance and features
of your desk phone. Connect to the Internet and your
notebook computer becomes your office phone. Systems
vary somewhat by manufacturer, but with Mitel’s
teleworker system, all of your voice calls are handled
exactly the same as your office phone because all of
the call management functions are performed by the network
server. This means you can connect over Internet from
anywhere in the world and always have available the
features of your office phone. Imagine traveling overseas
and being instantly connected to your office phone and
data network. Mitel refers to this feature as the “office-in-a-box.”
Whether you’re using your VoIP phone at home or
the “softphone” while on the road, you’re
connected to the firm’s network as if you’re
sitting in the office.
You
also get the ability to take your office number with
you to different locations. For example, you’ll
be working all day in the second floor war room parsing
through discovery files or traveling to the New York
office where you’ll be stationed in one of the
visitor offices. Simply punch in your ID to commandeer
the phone nearest you. All of your profiles, speed dials,
call lists and address books are downloaded from the
network, and the phone will now operate and function
as if it’s the one back in your office. All of
your incoming and outgoing calls will be made using
your office extension number. Mitel’s advanced
“5230 IP Appliance” pictured on the right
incorporates a PDA connector for your Palm, BlackBerry,
or Windows CE handheld. Dock your PDA and the phone
is automatically reprogrammed to mimic the one in your
office. You can also use the dock to recharge the PDA
and sync all of your PIM applications with the network.
Another useful VoIP application is text-to-speech (and
vice versa) conversion. With this feature, you just
call in to the office network and the application will
read your e-mails to you. This is great when you don’t
otherwise have access to e-mail. It can work the other
way too. Let’s say you want to discreetly check
your voicemails without having to excuse yourself out
of a meeting to make a call. The speech-to-text feature
converts your voicemails into text that you can “read”
from a BlackBerry or a computer.
Benefits for the Law Office
The law office always benefits when its lawyers are
more efficient and productive. But there are also direct
benefits of VoIP for the law office.
Return on investment is usually important for any business
when it comes to assessing the benefits of adopting
new technology. Let’s consider the return in cost
savings. The most obvious is in toll charges, since
the idea of VoIP is to by-pass long distance carriers
via the free Internet. The savings are substantial especially
for international calls that still incur high rates.
Another area of cost savings is MACs—moves, adds and
changes to phone extensions. For law firms, each summer
brings in a new batch of newbie associates that require
new phone lines. You also have lawyers moving up or
out throughout the year. This means having to reprogram
phone extensions as offices are shuffled among the lawyers.
With traditional PBX telephone systems, MACs require
onsite service technicians to reprogram each extension.
When you consider that some firms might require over
fifty MACs per year at a cost of a first-year associate’s
billing rate for each extension, it’s a significant
expense. With VoIP, you avoid this cost completely because
the IP phones are plug-n-play. Simply plug the lawyer’s
phone in the new office and the network automatically
recognizes the phone extension and identifies the new
location. Better yet, have the lawyer just code his/her
ID or dock his/her PDA into the phone. The MAC is done
instantly and automatically without the need for a service
technician.
Troubleshooting and repairing are other areas that
the law office can save money with VoIP. With traditional
PBX systems, you normally have to report a problem to
your vendor, who then will dispatch a technician. VoIP
systems can be enabled for remote diagnostics and repair,
which means faster response and less costly repairs.
Some VoIP systems can also be monitored remotely by
a service vendor to detect and fix problems and implement
programming changes remotely in the background without
disruption to the office.
The law office can also benefit from reduced IT administration
costs. Most lawyers are not aware that the phones and
computers are connected to multiple servers that are
housed somewhere in one of the back-office rooms. Two
sets of cable wire—one from your phone and one from
your computer—are fished through the walls and across
the ceiling into this room. This is where the IT people
manage the firm’s network data servers and PBX
systems. Because VoIP uses the same network for voice
and data, the first obvious cost savings is the use
of a single cable wire to connect both the phone and
the computer. You might not think this would be much
of a savings, but at about fifty cents a foot, reducing
the cost of thousands of feet of cable wire by half
is a lot.
Next, you can also reduce your IT staff since there’s
only one network system to manage, instead of two. One
other savings is space. Not only do you minimize the
number of servers, but each one is much smaller (about
the size of a DVD player) than the traditional microwave
sized boxes. You can stack them vertically in a small
closet and give the back-office room to a paralegal
for better use.
Besides cost savings, VoIP can help the law office be
more productive for its lawyers. The auto attendant
feature of some of the more advanced VoIP systems is
a great way to have a virtual 24/7 receptionist for
the office. The auto attendant greets callers and connects
them to appropriate extensions with an interactive voice
response system. It asks the caller to name the person
or department they’re calling. It will even recognize
common short-form names such “Steve” or
“Bob.” If
there’s more than one Bob, the auto attendant
will narrow the choice down by asking for Bob’s
last name or his department. If Bob is not in, the auto
attendant will locate him according to the call forwarding
priorities he set. The built-in security features can
recognize lawyers from the office by their voice and
provide them with preset access to information in the
office network directory or the lawyer’s personal
contacts database. For instance, the general public
might be provided only the office extensions while lawyers
from the office can access cell phone numbers and select
members of the law office can get home numbers.
Lawyers are not usually the first to adopt new technology.
We’re a conservative bunch and we always seem
to prefer the status quo. But change is good sometimes,
as they say, and this article describes some of the
ways that VoIP can benefit the lawyer and the law office.
Several law firms around the country have made the switch
already, such as Sheppard Mullin, Williams Kastner,
and Weissman Nowack to name a few. CBF Group Inc., a
support service company out in Fargo, North Dakota,
uses a VoIP system in providing their law firm clients
with 24/7 administrative and messaging support. If it
helps them help you, well . . . .
Post Script
The transition to VoIP is inevitable. More and more
cable operators, telecommunications carriers, and information
service providers (ISPs) are using VoIP technology to
offer a combination of voice, data, and video over their
networks. Wireless will soon get in on the act when
a format called WiMAX offers ultra-fast (about 30 times
faster than 3G) wireless transmission of voice, data,
and video. All of these convergence activities prompted
the FCC in March to issue its eagerly anticipated Notice
of Proposed Rulemaking to help them determine whether
VoIP is a telecommunications service, information service,
or a new category of communications. The answer has
enormous implications for the communications industry
with billions of dollars at stake for companies on various
sides of the issue. The reason is because each segment
of the industry (long distance carriers, local phone
companies, ISPs, cable operators, and wireless providers)
built their businesses around regulations that treated
them differently from each other. Now that they’re
all getting into the same VoIP space, no one is sure
how the service should be regulated. In my opinion,
VoIP should be regulated based on function, not form.
We probably won’t see resolution of this issue
for at least another year, but the rumblings will go
on until the FCC will hopefully act in way that will
allow VoIP to benefit everyone.
Editor’s Note:
Recognizing Mr. Na worked for one of the larger VoIP
vendors, I asked him to give us some idea of how much
this technology might cost a law firm. Here was his
response:
John Tredennick: Here is the hypothetical.
We have an office with 25 users. We now have a standard
system which does not support VOIP. So, if we or other
readers got excited about the functionality you have
described in this article (and realizing there are other
vendors offering similar technology) what would be the
costs and what would we be buying?
For example, new telephones? A server to manage all
of this? What else, software?
Mr. Na’s response: John - In
your hypothetical, you would be buying the IP phones,
application software, and the server (in this case,
the 200 Integrated Communications Platform for Small/Medium
Enterprises). The cost for a 25-user environment would
be about $15,800. Here's the breakdown:
1 Premier Business Package Server - $6,500
12 Basic IP Phones - $2,500
13 High-end IP Phones - $4,500
Voicemail - $300
Your Assistant Software w/ unified messaging - $2,000
You can also add the Teleworker solution for $170 per
user and wireless capability (wireless handset "twinned"
to desktop phone) for $800 per user.
Christian S. Na is U.S. Assoc. General
Counsel & Corp. Secretary (MNSI) of Mitel Networks,
Inc., a manufacturer of enterprise level PBX and VoIP
communications systems. He is also Chair of the VoIP
Policy Subcommittee for the Enterprise Communications
Association. Christian is a member of the ABA Section
of Business Law and recently spoke on Hot Top Topics
for Corporate Counsel at the 2004 ABA National Conference
for the Minority Lawyer.
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