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Solos Should Create a Partnership — With Their Banker

by Edward Poll

July 2006

The traditional attitude of many solo practitioners is that they can go it alone, but the truly successful solo practice requires teamwork – with your clients, your assistant and your professional service providers. One crucial team member that far too few solos take full advantage of is their banker.

 

Banking Relationship

Some lawyers tend to visualize bankers as adversaries, willing to lend you money only when you don’t need it. The reality is that lawyers and law firms are generally attractive customers for banks desiring to grow. Banks value lawyers as having good financial prospects, relatively low risk and good potential for new business referrals. Banks and law firms can develop mutually beneficial and effective business relationships if they work at them.

From the solo’s standpoint, a bank can be a valuable partner in helping you manage the business side of your practice. But just as not every lawyer can properly represent every client, not every bank is appropriate for every lawyer. Solos should look for a bank that gives them the types of services and responsiveness they want. Think of the bank as a supplier. Suppliers provide lawyers with goods and services that allow the law firm to deliver quality legal services to clients. Good banking relationships provide the necessary funds and financial services that allow a firm to grow. There are three key service areas where this is especially the case for solos and small law firms: Cash Management, Bank Loans and Merchant Banking.

 

Cash Management

Your bank is your ally in effective cash flow management – defined as the best steps to get funds into your bank account as quickly as possible – and can work with you on these essentials:

 

Bank Loans

Whether you’re an established firm or a fledgling one, the fundamental reason for seeking a bank loan is that cash needs exceed the firm’s own cash generation ability through client receipts and partner capital. You might need a loan for any number of reasons: to finance growth, recover from a disaster, meet unexpected expenses or purchase new technology.

Banks often have set guidelines for the kinds of loans they extend to lawyers. These are typical:

To get the loan you need and want, build a relationship of trust by educating your banker on how the business side of your firm operates. That means documenting clear plans for cash and receivables management, marketing and business growth, establishing your qualifications under the “Four Cs” test (character, capacity to repay, capital and collateral), and maintaining a high credit rating. When you seek a loan, summarize concisely the purpose; emphasize the business soundness of your practice, the safety of the loan and the security that it will be paid back. If you’ve established the right banking relationship, your odds of receiving the loan should be excellent.

 

Merchant Banking

Having a merchant account with your bank permitting payment by credit card can be a tremendous convenience for your clients. It is also an important source of revenue generation for any solo practice, because it enables the lawyer to get access to funds faster and easier. If you have the credit card information of the client and permission to charge his or her account, you get paid more readily and certainly more quickly. That gives you greater convenience and improved cash flow. The few dollars that you must pay in credit card processing fees to get paid (2 to 4 percent, depending on your volume, the card and your ability to negotiate with your bank and processing agent) are offset by the ease and assurance of payment and the speed of collection.

However, accepting credit cards does pose risks for any solo that does not understand the rules or observe good business sense. Here are some important considerations to keep in mind.

 

Mutual Benefit

Lawyers should look for a bank that gives them the types of services and responsiveness they want. An effective bank can handle both essential financial transactions as well as a wide range of other services that make solo practices more efficient businesses. But the lawyer-banker relationship transcends services alone. When your need for help is unexpected and great – for example, an emergency loan to cover funds for rent, payroll, supplies and a new office in the event of a fire, flood or other disaster – the partnership you establish with your bank can assure the financial liquidity that will keep your firm in existence.

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About the Author

Edward Poll, J.D., M.B.A., CMC, is a coach to lawyers and certified management consultant who shows attorneys and law firms how to be more profitable. Ed's latest book is Collecting Your Fee: Getting Paid From Intake to Invoice (ABA 2003); he is the author of Attorney & Law Firm Guide to The Business of Law, 2d ed. (ABA 2002); Secrets of the Business of Law: Successful Practices for Increasing Your Profits. To make suggestions or comments about this article, call (800) 837-5880 or send an e-mail to edpoll@lawbiz.com. You can also order a free e-zine or visit Ed on the web at www.lawbiz.com.