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"Lateral" Should Mean Up Not Sideways
A marketing program focused on lateral partners is strategic, manageable, and measurable. John Hellerman shares effective strategies for integrating lateral partners into your firm.
LPT Career Management Series: Manage Your Life, Your Time and Your Staff
In part 2 of her Career Management Series, Kathleen Brady shares important strategies that will help you use your time more effectively.
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Columns
May Marketing Brief
In May’s Monthly Marketing Brief, Bob Weiss examines the root of frustration in the relationship between lawyers and law firm marketers.
Big Law, Big Mergers and Big Business – Questions That Need Answers
As mergers and acquisitions become increasingly common, new questions arise on how to manage firms. Ed Poll answers these questions and outlines the determinants for successful mergers and acquistions.
Departments
Good News, Bad News: How Lawyers and Law Firms Can Maximize Media Relations
Media relations provide a cost effective and credible source of publicity for law firms, but they also require more work. Here are some tips to maximize your firm’s media relations.
Why Law Firm Public Relations Fails
Public relations can boost your firm’s credibility and profits. Avoid the pitfalls that prevent PR success.
Interviewing Strategies that Work for Employers
How do you get the information you need during an interview to make the best hiring decisions? Use these questions as a guideline.
Leading with Las Vegas: Installing Legal MacPac at Watt Tieder
One law firm shares how they successfully implemented new technology systems to their offices coast to coast.
Give Credit Where It's Due - By Accepting Credit Cards in Payment
Credit card payments are convenient for you and your client. Learn the rules to developing a system for accepting credit so your firm can benefit.
Attention Gen Y's: Understand Generational Differences in the Workplace
The youngest generation of professionals is entering a workforce where rules and perceptions are already defined. By understanding these, they can place themselves a good position to succeed.
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Law Practice Benchmark Survey
Where does your firm stand in the market? Participate in this month's exclusive study and rate your firm's reputation and standout qualities. Check the results in an upcoming issue of Law Practice Magazine to see how your law firm rates against the competition.
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Editor in Chief:
Wendy L. Werner
Werner Associates, LLC
Associate Editor:
Erik Mazzone
North Carolina Bar Association
Advertising:
Anne Bitting
Sponsorship Information:
Larry Smith
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Board of Editors:
Kathleen Brady, Brady & Associates Career Planners, LLC
Jim Calloway, Oklahoma Bar Association
Rodney Dowell, Mass.LOMAP
Deborah Gillis, Lawyers' Insurance Association of Nova Scotia
Kristin Haugen, Briggs and Morgan, P.A.
Tom Shumate, Kay, Griffin, Enkema & Brothers, PLLC
Ben Stevens, Stevens MacPhail, P.A.
Advisory Board:
Brett Burney, Burney Consultants
Dominic Jaar, Ledjit Consulting
Blair Janis, WealthCounsel, LLC
Tom Mighell, FIOS, Senior Manager and Consultant
Nerino Petro, State Bar of Wisconsin
Catherine Reach, ABA Legal Technology Resource Center
Dave Ries, Thorp Reed & Armstrong, LLP
John Simek, Sensei Enterprises, Inc.
John Tredennick, Catalyst Repository Systems, Inc.
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Law Practice is the ABA Law Practice Management Section's award-winning magazine. Published six times a year, Law Practice is the leading magazine on the business of practicing law, providing insightful articles and practical tips on marketing, management, technology, finance and more.
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