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  May 2008

"Lateral" Should Mean Up Not Sideways

A marketing program focused on lateral partners is strategic, manageable, and measurable. John Hellerman shares effective strategies for integrating lateral partners into your firm.

LPT Career Management Series: Manage Your Life, Your Time and Your Staff

In part 2 of her Career Management Series, Kathleen Brady shares important strategies that will help you use your time more effectively.

Sponsored Column

Technology Tips

Acrobat 8: New Examine Document Feature

Avoid the hazards of accidental disclosure when e-mailing documents. Learn how the new Examine Document feature in Acrobat 8 makes it possible.

Columns

Monthly Marketing Brief

May Marketing Brief

In May’s Monthly Marketing Brief, Bob Weiss examines the root of frustration in the relationship between lawyers and law firm marketers.

 

Management Tips and Tricks

Big Law, Big Mergers and Big Business – Questions That Need Answers

As mergers and acquisitions become increasingly common, new questions arise on how to manage firms. Ed Poll answers these questions and outlines the determinants for successful mergers and acquistions.

 

Meet the Rainmaker

Departments

Marketing

Good News, Bad News: How Lawyers and Law Firms Can Maximize Media Relations

Media relations provide a cost effective and credible source of publicity for law firms, but they also require more work. Here are some tips to maximize your firm’s media relations.

 

Why Law Firm Public Relations Fails

Public relations can boost your firm’s credibility and profits. Avoid the pitfalls that prevent PR success.

 

Management

Interviewing Strategies that Work for Employers

How do you get the information you need during an interview to make the best hiring decisions? Use these questions as a guideline.

 

Technology

Leading with Las Vegas: Installing Legal MacPac at Watt Tieder

One law firm shares how they successfully implemented new technology systems to their offices coast to coast.

 

Finance

Give Credit Where It’s Due – By Accepting Credit Cards in Payment

Credit card payments are convenient for you and your client. Learn the rules to developing a system for accepting credit so your firm can benefit.

 

Young Lawyers

Attention Gen Y's: Understand Generational Differences in the Workplace

The youngest generation of professionals is entering a workforce where rules and perceptions are already defined. By understanding these, they can place themselves a good position to succeed.

 

LPM Resources

Law Practice Magazine (Subscribe Today)

Current IssueLaw Practice is the ABA Law Practice Management Section's award-winning magazine. Published eight times a year, Law Practice is the leading magazine on the business of practicing law, providing insightful articles and practical tips on marketing, management, technology, finance and more.

Publication dates are January/February, March, April/May June, July/August, September, October/November, and December.


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