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July 2009 — Suddenly Solo

Features

Fast Tips for Marketing When Suddenly Solo

By Mark A. Robertson
The road of going solo contains many twists and turns, and Mark Robertson shares some advice to help you stay ahead of the curve.

Lemons, Lemonade and Lean Legal Technology - A Shoestring Approach to Legal Technology for the Suddenly Solo Lawyer

By Dennis Kennedy
Being a solo lawyer doesn't diminish your need for technology, but it may mean you face more limited resources. Here are some things you can do about it.

50 Web Resources for the Suddenly Solo Lawyer

By Jim Calloway and Allison C. Shields
Two experts share 50 essential resources and links to help solos start up or refine their practice.

The Legal Mac

What if Apple Stores Billed by the Hour? Lessons for Law Firms

By Jay Shepherd
The renowned customer service at Apple Stores will never be a good model for a top-notch law firm – learn why!Flying Solo and How to Start and Build a Law Firm

Flying Solo, Edited by K. William Gibson, With Selected Excerpt Reviews by Mark A. Robertson

The Unavoidable Details of Employing Staff

By Gisela B. Bradley
In Gisela B. Bradley's contribution to Flying Solo, she examines some of the nuances of hiring staff for a law firm.

Special Offer! When you purchase Flying Solo and How to Start and Build a Law Practice, Fifth Edition together, you SAVE 20%! Purchase these two great resources for solo lawyers today.


Your Practice Management Advisor

Protect Yourself From Fraud

By Deborah E. Gillis, Q.C.
Technology continues to become more sophisticated, and unfortunately so too do the tools of fraudsters. Learn to protect yourself now and avoid headaches in the future.

Tech Tool Reviews

A Googled, Webbed, Less-Papered, Freebie-Based Law Practice

By Sam B. Craig
You don't have to spend much money – if any – to build a tech-savvy law firm.

Tech Tool Reviews

Microsoft Live Office Small Business

By Rodney Dowell
A review of an Internet solution designed to be a one-stop-shop for tools to run and market a law firm online.

Book Review by Ian Bezpalko

The Lawyer's Guide to Practice Management Systems Software, Second Edition

By Andrew Z. Adkins III
In his book, Andrew Z. Adkins III reviews software that may arguably create a more efficient law firm, in terms of both time and resources, and ultimately provide a better value for clients.

Marketing

Brand Oh! Making a Stellar Name for Yourself, or Your Firm

By Jared D. Correia
Name branding is an often overlooked key to the successful marketing of a law firm. Learning how to master this skill just might bring you the landslide of clients you've been waiting for.

Blogging: A Solid Marketing Choice for Newly Minted Solo Attorneys

By Grant Griffiths
Merely having a static Web site is no longer enough to attract potential clients, but a blog may provide the perfect complement to your online marketing efforts.

All Business Development Opportunities are Not Created Equal(ly)

By John Bowers
Marketing happens all the time. Are you making the most out of your opportunities?

Weiss' Monthly Marketing Brief

By Bob Weiss
The use of logos of legal networks and rating services can lend credibility to a Web site, but this month's Marketing Brief explains that there is a fine line to walk between credibility and clutter.

Management

Twenty Strategies in a Slowdown

By Michael J. Anderson
We've all heard lots of advice for the recession, but here are 20 ideas you may not have considered yet.

Survival Tips to Swim (Or At Least Tread Water) and Not Sink During the Economic Slump

By Linda Oligschlaeger
So you're in the recession, but what now?! Here is a wealth of resources to help you keep your head above the surface.

Finance

Both Sides Now: Mirror-Image Don'ts and Dos for a Businesslike Law Firm

By Ed Poll
Every business needs to adopt and follow a business model to be successful – law firms are no different.

The Key to Success: Preparing a Business Plan and a Budget

By Dan Pinnington
Before you open the doors to your practice, creating a solid business plan and budget are critical steps to helping ensure your firm will be successful.

Technology

Do Lawyers Really Need Practice Management Software?

By Allison C. Shields
Maybe you think you don't need it, but here are a few things that may be worth considering.

Meet the Women Rainmakers!

Susan Mac Cormac

Interview by Natasha Innocenti
This San Francisco Rainmaker explains that passion and diligence are two of the keys to success.

LPM Resources

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Current IssueLaw Practice is the ABA Law Practice Management Section's award-winning magazine. Published six times a year, Law Practice is the leading magazine on the business of practicing law, providing insightful articles and practical tips on marketing, management, technology, finance and more.

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