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  July 2008

Setting the Stage for Lawyers: Trends in Strategic Marketing for Law Firms

By Janet Ellen Raasch

As the legal marketplace becomes increasingly competitive, how can your firm stay ahead of the curve? Janet Ellen Raasch shares Zeughauser Group’s tips for successful marketing.

Sponsored Column

Technology Tips

Acrobat 8: New Examine Document Feature

sponsored by Adobe Systems, Inc.
Avoid the hazards of accidental disclosure when e-mailing documents. Learn how the new Examine Document feature in Acrobat 8 makes it possible.

Columns

Monthly Marketing Brief

Charitable Solicitations: Saying "No" Gracefully

By Bob Weiss

How do you graciously decline solicitations for local charities, including those made by clients and referral sources, which unexpectedly contact your firm for support?

Management Tips and Tricks

Status Symbol: Status Reports Illustrate the Collaboration that Builds Client Loyalty

By Edward Poll

Client satisfaction and client communication are synonymous. Ed Poll describes how providing regular status updates can help create the trust that will earn you long term clients.

Meet the Rainmaker

Departments

Best of Techshow

Keeping up with the Joneses: Upgrading to Office 2007

By Ray Morgovan and Ben Schorr

In this article originally presented at ABA Techshow 2008, Ray Morgovan and Ben Schorr explain what you need to know about Microsoft Office 2007.

 

Marketing

Setting the Stage for Lawyers: Trends in Strategic Marketing for Law Firms

By Janet Ellen Raasch

As the legal marketplace becomes increasingly competitive, how can your firm stay ahead of the curve? Janet Ellen Raasch shares Zeughauser Group’s tips for successful marketing.

 

Management

Interviewing Strategies that Work for Employers

By Kathleen Brady

How do you get the information you need during an interview to make the best hiring decisions? Use these questions as a guideline.

 

Technology

Media Expert: Lawyers Missing Big Picture

By Robert Ambrogi

Lawyers often create problems for themselves by focusing too narrowly on certain aspects of a project rather than the big picture. Robert Ambrogi shares the advice of Dr. Cliff Reader to illustrate how an expert with technical and business experience can help a client take a broader view of a problem.

Finance

Give Credit Where It's Due - By Accepting Credit Cards in Payment

By Edward Poll

Credit card payments are convenient for you and your client. Learn the rules to developing a system for accepting credit so your firm can benefit.

 

Young Lawyers

The Place to Network: Blow That Curve!

By Christy Burke

Don’t wait until you are a partner to start bringing in business. Christy Burke shares ways associates can expand their networks and contribute to business development.

 

Opinion Survey

How Are You Dealing with the Down Economy?

The upcoming September 2008 issue of   ABA  Law Practice  magazine tackles some of the biggest mistakes law firms make when the economy turns downward, as well as advice on what law firms should be doing to keep their practices strong and healthy. Take the quick Law Practice Opinion Survey and tell us what you think firm management should do in a down economy.

LPM Resources

Law Practice Magazine (Subscribe Today)

Current IssueLaw Practice is the ABA Law Practice Management Section's award-winning magazine. Published six times a year, Law Practice is the leading magazine on the business of practicing law, providing insightful articles and practical tips on marketing, management, technology, finance and more.

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