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  January 2008

New Year’s Resolutions for the Attorney

Whether you work for a large firm or a solo practice, the holiday season can be a great way to find new business and show your clients appreciation.  Anne Parys shares the secrets of successful holiday networking.

Crisis Communication: How to Manage Them Effectively

What will your firm do in the face of an unexpected emergency? Crisis communication plans provide an organizational framework of who will be responsible for which specific task, when and if a crisis should occur.

Sponsored Column

Technology Tips

Acrobat 8: New Examine Document Feature

Avoid the hazards of accidental disclosure when e-mailing documents. Learn how the new Examine Document feature in Acrobat 8 makes it possible.

Columns

Monthly Marketing Brief

Selective Media Relations

When is it the right time to notify the media about good news for your practice? It may not be as often as you think. Bob Weiss explains the importance of selective media relations.

 

Management Tips and Tricks

Avoiding Discrimination in the Law Firm

How can you be sure your firm is not discriminating? Below are some common trends to look out for so you can avoid a messy suit.

 

The Best of ABA TECHSHOW

Client Development: Keep 'Em Coming Back for More with Technology

Client satisfaction can often be more a more difficult undertaking in law than in other industries.  In this article, originally presented at ABA TECHSHOW 2007, Jim Calloway and Nancy Roberts Linder share some tech tips that will help you be up to this challenge.

 

This article was originally presented at ABA TECHSHOW 2007, the World's Premier Legal Technology Conference. It's just one example of the terrific content offered at TECHSHOW by more than 50 legal technology experts.

ABA TECHSHOW 2008 will be held March 13-15, 2008 at the Hilton Chicago. To learn more about TECHSHOW and register for the 2008 conference, just click the banner below.

ABA TECHSHOW 2008

Departments

Marketing

E-mail: The Hype-Free Tool to Market Your Firm

Can email marketing help you grow your business? If done well, it can increase awareness, referrals and revenue. Ned Steele reveals how email marketing can work for you.

 

Management

An Accountant’s View: Financial Trends that Affect Law Firms

With the approach of tax season, law firm administrators are eager to understand how the latest developments will affect their firms as financial deadlines draw near. These developments can be structural, like choice of entity, or strategic, like the use of key performance indicators. Either way, they are essential to a law firm’s bottom line.

 

 

Technology

Avvo, Inc: A Legal Site for Consumers

The internet makes information available to people all over the world, and whether or not you’re wired does affect your practice. Brian Levitt describes how Avvo, a site for legal consumers, can add credibility to your practice.

 

Finance

Consolidated Efforts: How to Streamline Outside and In-House Counsel

By Richard B. Friedman & Carla M. Miller

Legal bills can drain business’ profits. Richard Friedman and Carla Miller outline clear guidelines to communicating and maintaining the relationship between in-house counsel and outside litigation in order to achieve a mutual goal for the client.

 

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