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  August 2007

Turning a Battleship: Embracing Marketing at Your Firm

By Anne Parys
Don’t be left behind as more and more firms develop their own marketing strategies. This new plan could increase new business and retain current clients – but first you’ll have to win over your own attorneys.

Sponsored Column

Technology Tips

Acrobat 8: New Examine Document Feature

sponsored by Adobe Systems, Inc.
Avoid the hazards of accidental disclosure when e-mailing documents. Learn how the new Examine Document feature in Acrobat 8 makes it possible.

Columns

Monthly Marketing Brief

Making the Cut: Combating Media Omissions

By Bob Weiss
Is your firm’s long name not making the cut in the news report? While omissions occur all too often, there are ways to combat it and actually increase your publicity.

Management Tips and Tricks

Is Value Billing "Reasonable?"

By Ed Poll
Have you ever felt like you weren’t getting enough value for your money? Lawyer fees can sometimes seem unreasonable to the client. Find the right ways to communicate value to your clients to ensure overall satisfaction and timely billing.

Management by Agreement

True or False: You Are What You Bill

By Stewart L. Levine, Esq.

This month we have a guest column from “Management Solutions,” the newsletter from Ida Abbott Consulting. It shares some critical news and information related to lawyer satisfaction, retention, client satisfaction, motivation, personal and professional growth and learning. I hope you find it provocative and useful.  


Departments

Marketing

What is the Best Way to Catch New Clients? Find Their Associations and Get Actively Involved

By John Remsen, Jr.
How do you catch fish? Find them in their natural environment, of course. Seek out your prospective clients in their natural environment – professional trade associations. It does take time, commitment and perseverance but the rewards could be well worth it.

Management

Cheryl's Top 9 Characteristics of a Leader

By Dr. Cheryl Leitschuh
There are born leaders and developed leaders. What do they have in common? Read through these nine steps to uncover what it takes to become a well-respected leader.

Technology

Litigation Holds: Best Practices for Protecting Your Company’s Email Data from Inadvertent Loss and Spoliation

By R. Jeffrey Graham

Automating the litigation hold processes with email archiving can lower your risk for spoliation, reduce overall legal costs and increase IT and end-user productivity. Using the Microsoft Exchange email system, Graham shows you two ways to ensure email deletion is stopped.


Finance

Lockstep Compensation. Does it Still Merit Consideration?

By James D. Cotterman
Why are some of the most presigious law firms in New York and the UK still using the lockstep approach? Find out the pros and cons of its features and how they can align with the values and aspirations of your law firm.

LPM Resources

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Current IssueLaw Practice is the ABA Law Practice Management Section's award-winning magazine. Published eight times a year, Law Practice is the leading magazine on the business of practicing law, providing insightful articles and practical tips on marketing, management, technology, finance and more.

Publication dates are January/February, March, April/May June, July/August, September, October/November, and December.


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