Please complete this form and send it (preferably via email) to:

Timothy Johnson	phone: 312-988-6092
American Bar Association	fax: 312-988-6030
Book Publishing--20th Floor	e-mail: tjohnson5@staff.abanet.org
321 N. Clark Street
Chicago, IL 60610

 

Date: __________________________________________________________________

Submitted by: _____________________________________________________________

Address: _________________________________________________________________

 

City/State/Zip: _____________________________________________________________

 

Business Phone:_______________________ Home Phone: ____________________

 

FAX Number: ______________ E-mail address:_________________________________

1. PRODUCT

Briefly describe your proposed publication. Please include the scope and purpose of the publication.

2. LEVEL
At what level is the subject matter treated (circle one)? If you circle more than one, please explain.

3. TARGET AUDIENCE
Describe your target audience and check all boxes that identify those persons.

Which segment(s) of the target audience would be most likely to purchase this publication?

Please identify demographic characteristics of the market segments you identified (examples: lawyers with less than three years of practice; women lawyers).

Which ABA member entities would your book appeal to, and why?

4. MARKET ASSESSMENT
List the major benefits readers will gain from your book. Why will readers perceive this as a must-have book, rather than a nice-to-have book?

Provide a “sales hook” for your book. If you had 15 seconds to convince a reader why they need your book, what would you say?

What significant trends will affect sales of this publication? What market or other research support the release of this publication?

How should the publication be marketed to reach the potential customers?

5. COMPETITION
List the titles of any other publications released. within the last 5 years that cover the same or similar subject matter as your book. List books published by the ABA as well as other legal publishers. Include title, publisher, year published, author, and price.

Briefly evaluate the strengths and weaknesses of these other publications, and explain how your proposed publication will differ from them. What is distinctive about your proposed book's topic, organization, author, or treatment that should compel people to buy this book instead of similar books?

6. AUTHOR CREDENTIALS
Please attach a biography or resume that explains your credentials to produce this publication.
List all books you have written, along with recent articles you have published.

If you are not the sole author, list the name of your proposed co-author and a brief biography.

7. WRITING SAMPLES (attach)
Please provide one or more samples of your writing, preferably on the subject of the publication.
Please attach a table of contents with a synopsis for each chapter. If you have prepared an introduction or sample chapter for the publication, please attach it as well.

8. LOGISTICS and TIMING
Please estimate the length of the manuscript in double-spaced pages.

What is your proposed timetable for manuscript completion?
Sample chapter:
Completed draft:

When would be the best time for this publication to be released? Why?

How long do you expect the publication to be current?

Identify any timing concerns or external events that may affect the marketability of this publication.

9. SUPPLEMENTS OR REVISED EDITIONS
Would you be willing to commit to supplementing or revising this book on a regular basis?

If so, how often (e.g., annually, every two years, etc.)?

10. ABA/LPM PROGRAMS
Is this publication being done in conjunction with any ABA or LPM CLE program or in conjunction with an LPM Board or Committee?

11. ADDITIONAL COMMENTS
Please provide any other pertinent information to support your proposal.

Thank you for your submission!