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The
Lawyer's Guide to Marketing Your Practice, Second Edition
Edited by James A. Durham, Deborah McMurray
Regular Price: $89.95
LPM Member Price: $79.95
This definitive marketing resource features approaches and insights from the country's top legal marketers on many topics—from strategic planning and public relations to Internet marketing and market research. Stop "marketing by accident" or "client development by chance"—and take charge of your practice, by implementing the clear and effective marketing strategies found in this book! more »
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Marketing
Success Stories: Conversations with Leading Lawyers, Second Edition
by Hollis Hatfield Weishar, Joyce K. Smiley
Regular Price:
$74.95
LPM Member Price: $64.95
Put the advice and tips from these successful marketers to work in your own practice! In Marketing Success Stories: Conversations with Leading Lawyers, Second Edition, Hollis Weishar and Joyce Smiley have profiled a wide range of lawyers, each of whom has something valuable to share, presented in a direct, candid, and personal way. No story is more than a few pages long, so you can quickly read a few at a time and find tips that make the most sense for your own practice. Most importantly, you'll find time-tested approaches that have produced results and are worth incorporating into your own long-term marketing strategy. And, in addition to dozens of first-hand accounts of success stories from practitioners, you’ll find advice from in-house counsel who give candid feedback on how strategic marketing influences their decision to hire a specific firm. more »
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Women
Rainmakers Best Marketing Tips, Second Edition
by Theda Snyder
Regular Price: $27.95
LPM
Member Price: $24.95
If you’re looking for an action-oriented and realistic approach to rainmaking that will enhance your professional and personal life, then Women Rainmakers’ Best Marketing Tips should be at the top of your reading list! It features well over a hundred tips you can put to use right away—creative marketing techniques that will build your client base. more » |
