IP Valuation Primer: Get Your Discount While You Can!

In today's increasingly complex and highly regulated business environment, the accurate and complete valuation of intellectual property is essential. The Section recently released Fundamentals of Intellectual Property Valuation: A Primer for Identifying and Determining Value. Written by experts in the area, this primer answers some of the most frequently asked questions about identifying the value of the primary types of intellectual property and other intangible assets. It also looks at the primary, traditional, and not-so-traditional methods of valuing these assets, and includes case studies and situations where valuation is required.

Fundamentals of Intellectual Property Valuation answers some of the most frequently asked questions about IP and valuation, including: 1) What is a piece of intellectual property, and what is an intangible asset? 2) When are they the same and when are they different? 3) What are the different groups of intellectual property and how are they described and valued? 4) Do pieces of intellectual property have value? 5) Do they all have value? If not, why not? 6) Is it true that sometimes a given piece of IP can have great value and at other times no value at all, and if so, how can this be?

To learn more about the primer and to order your copy at a special (limited time only!) discounted price, go to www.abanet.org/abapubs/books/5370143 or call the ABA Member Service Center at 800/285-2221 and ask for product code 5370143.