The World Intellectual Property Organization (WIPO) is offering a special half-day program on Mediation and Arbitration of Intellectual Property Disputes to be held at the United Nations Headquarters in New York on March 30, 2005. Co-sponsored by the ABA Section of Intellectual Property Law, the program will feature keynote speaker Francis Gurry, Deputy Director General of WIPO and founder of the WIPO Arbitration and Mediation Center. Prior to the program, a special tour of the UN Secretariat will be available to participants. Visit www.abanet.org/intelprop/2005wipo to register today.

Register Now for the 20th Annual
Intellectual Property Law Conference

April 14-16, 2005
Crystal Gateway Marriott Hotel
Arlington, VA

Just added: The Section is pleased to announce that the Honorable Judge Zhonglin He of the Supreme People’s Court of the People’s Republic of China will be a featured speaker at the conference. Judge He is one of the 13 judges in the intellectual property tribunal of the Chinese Supreme Court, China’s highest IP tribunal. Judge He will enlighten conference attendees on current developments on China IP law during the program.

Full conference information and online registration is available at www.abanet.org/intelprop/spring2005

• A glossary, a list of intangible assets and the basic valuation methods, including the traditional methodologies of cost, market and income as well as permutations, including replacement value, substitution value, and relief from royalty.
  
• A discussion of the valuation of different types of intellectual property, including corporate identity, trademarks and brands, trade secrets and technology, patents, copyrights, internet assets, computer software, and other intangible assets. Each asset type is discussed in a separate chapter with example problems and a series of short case studies. Case studies are scattered throughout the primer and work to illustrate both various types of intellectual property and various methodologies to value them.
  
• A discussion of valuation in different contexts, specifically looking at valuation in a licensing scenario, in a sale or merger, in a bankruptcy or reorganization, under various tax requirements, SEC requirements, and in litigation. The discussion on licensing valuation is very relevant since licensing activities have taken on a very important role in many corporations. Two decades ago, less than a dozen major American corporations concentrated on licensing any of their intellectual property. Today, it is estimated that more than half of the Fortune 500 has an active licensing program because these corporations see licensing as one of the most effective ways to increase the value of their intellectual property.
  
• Finally, the Primer discusses the trends and results of the IP valuation survey and provides checklists, due diligence suggestions and how-to guidelines, to proceed from the knowledge contained in this primer to an active intellectual property valuation project.

The Primer emphasizes that the context of value is of utmost importance because, unlike any other assets, the value of intellectual property can vary depending upon the context in which it is being valued. Using one of the examples from the book, a well-maintained factory building has essentially the same value whether it is being sold because of a bankruptcy, being sold in an acquisition by another company, being disposed of because of litigation or for tax reasons – in all these cases, the building essentially holds its value within a range of plus or minus eight to ten percent. This is not so with intellectual property. Therefore, the context is critical in our valuation world and so is the time and place of valuation.

Thanks go to those who worked so hard to make this Primer possible, including all the contributors and the Section leadership who enthusiastically supported this project from the very beginning. Special thanks go to Wes Anson at Consor and Section Director Betsi Roach.

Purchase your copy today online or by calling 1-800-285-2221– and hurry, since the Section is offering the book at a discount only for a short while!

Introductory Pricing through August 31, 2005:

for Section Members: $34.95
for ABA Members: $39.95 (regularly $69.95)
Regular Price (after 8/31/05): $69.95

Product Code: 5370143