Volume 3, Number 3 • August 2005

Law Firm Brand Identity Isn’t All Form and No Substance
Once you develop a brand, the next question is where to use it. The simple answer is, everywhere. At a minimum, this list should include:

• Business cards
• Rate or service information cards
• Letterhead
• Invoices and statements
• Note cards
• Packaging, including envelopes, mailing labels, and even stamps
• Website, including the URL
• Signage, including building lobby and office reception signage
• PowerPoint presentations
• Deliverables, including firm brochures and client information sheets
• Corporate gifts
• Advertising, including Yellow Pages ads

From the e-book How to Build a Law Firm Brand.
General Practice, Solo and Small Firm Division
By Corinne Cooper 

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