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Legal Consulting: By Amy Cashore Mariani |
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Judy left large-firm
practice to start her own consulting business after she saw many situations
that needlessly escalated to litigation. After almost two years of balancing
a litigation practice with two to three days a week of training, she
decided to leave the traditional practice of law to become a consultant,
focusing full-time on training and working with employers to develop
business strategies for maximizing employee performance and minimizing
legal liability. Though she no longer
practices in a traditional setting, Judys law degree and prior
experiences as an employment litigator are invaluable. Specifically,
her past experiences are the foundation for the training and consulting
services that she provides. These services include advising employers
who do not have their own in-house employment counsel on day-to-day
employment law issues and conducting investigations into allegations
of employee misconduct. This work incorporates her legal knowledge as
well as the skills she developed as a supervisor and human resources
professional before becoming a lawyer. Judy feels that
the biggest challenge for any consultant is identifying the services
that you want to provide, and to develop a strategy to market to the
clients interested in those services. Judy first focused her marketing
efforts on in-house lawyers because legal departments often purchase
legal services, but she soon realized that her services align more closely
with human resources departments, and she tailored her marketing accordingly.
Judy now focuses her networking on local and national organizations
that attract human resources professionals. According to Judy, identifying
and marketing to the correct client base is a significant step that
any consultant needs to accomplish in order to succeed. For those considering
leaving traditional practice, Judy recommends assessing all of your
strengths and experiences, not just your legal experience, to see how
they combine to make you different from other nonlawyer lawyers
out there. She also suggests that it is important to spend some time
in a traditional legal practice to develop a solid understanding of
the legal issues in the subject area in which you wish to provide services;
this enables you to offer something to your clients that a nonlawyer
consultant cannot. In short, preparation,
planning, appropriate marketing, and hard work are the keys to success
as a legal consultant. For further information on Judys business,
please contact her at Judy S. Loitherstein, Esq., Loitherstein Employment
Law Services, 617-738-6333, jsl@jslemploymentlaw.com.
Amy Cashore Mariani is a contract attorney in Cambridge, Massachusetts, who specializes in the defense of employment discrimination and complex tort claims. At present, she is of counsel to the law firm of Fitzhugh, Parker & Alvaro, LLP in Boston, Massachusetts. |
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