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Big

January/February 2009
Volume 26, Number 1

Features  |  Columns

Features

Big Fees  »
by Bernie Mazaheri
In today’s environment too many lawyers have lost sight of what a reasonable fee really is. They charge too little.
Big Clients »
by William T. Hogan III
Don’t think that big clients are out of your reach. Solos and small firm lawyers have increasing opportunities to service Fortune 1000 clients.
Small Firms and Big Litigation  »
by Jeffrey L. Solomon and Silvia Coulter
Regardless of how a large matter comes to a small firm, be sure to manage your resources efficiently, communicate effectively, and build strong relationships.
Small Firm in a Big Pond: Big City Practice »
by Laurel G. Bellows
How does a small firm position itself to attract and retain clients in the midst of so much competition?
Do You Really Need a Big Office? »
by Miriam Rittmaster
Savvy lawyers can create a big office atmosphere that doesn’t require a big office budget.
Big Victories, Big Losses  »
by Jeffrey C. Robinson
Solos often base their sense of victory or loss not solely on money but on whether they have helped the client.
Avoiding Big Mistakes  »
by Timothy J. Gephart
The first step in establishing a program to manage the risk of professional liability is understanding the types of errors that lead to malpractice claims.
Big Egos: Dealing with Legends in Their Own Minds  »
by Kathy F. Bernhard
Are there egomaniacs in your firm who bully and abuse others? If so, it might be time to conduct a jerk audit.

Columns

From the Editor »
by Joan M. Burda
Is Big Really Better?
The Chair’s Corner »
by Robert A. Zupkus
Big Dog, Little Dog
GP|Solo Division News
Nominating Committee Report
Letter to the Editor »
Ready Resources »
Ready Resources in BIG Topics
Being Solo »
by David Leffler
Introductions: A Powerful Marketing Tool
In the Solution »
Andrew J. Rothermel
When Your Colleague Is in Big Trouble
Product Review »
Reviewed by Dhenu Savla
Guerilla Tactics for Getting the Legal Job of Your Dreams
GP Mentor »
by Florencio (Larry) Ramirez
Being a General Practitioner in a Big Firm

»Past Issues

General Practice, Solo & Small Firm Division

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2008/09 Editorial Board

GPSOLO Magazine

Editor-in-Chief
Joan M. Burda   jmburda@mac.com

Assistant Editor
Judy Toyer

Editorial Board
Jeffrey M. Allen
Martha J. Church
Charles Driebe
D.A. Drouillard
Laurie Kadair Redman
James P. Menton
Larry Ramirez
Benjamin Sanchez
James Schwartz
Bryan S. Spencer

Technology & Practice Guide Issue

Special Issue Editor
Jeffrey M. Allen   jallenlawtek@aol.com

Editorial Board
Brett Burney
Aviva Cuyler
Dan Coolidge
Bruce Dorner
Alan Pearlman
Nerino J. Petro, Jr.
Randi Whitehead

Best of ABA Sections Issue

Special Issue Editor
Jennifer J. Ator    jenniferjator@gmail.com

Editorial Board
Leslie Caldwell
Lloyd D. Cohen
David Zachary Kaufman

ABA Publishing

Director of Publishing: Bryan Kay
Editorial Director: Claire L. Parins
Editor: Robert M. Salkin
Editorial Associate: Oreather McLin
Design and Production Director: Russell Glidden
Senior Art Director: Tamara Nowak
Print Administration Director: John Rhead
Production Coordinator: Sandy Rogers

GPSOLO (ISSN-1520-331X) is published eight times a year (January/February, March, April/May, June, July/August, September, October/November and December) by the ABA General Practice, Solo and Small Firm Division, 321 N Clark, Chicago, IL 60654. The magazine is committed to fulfilling the special needs of general, solo, and small firm practitioners. The contents of GPSOLO do not necessarily represent the views of the General Practice, Solo and Small Firm Division or the American Bar Association, but are the views of respected members of the profession.

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