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April/May 2009
Volume 26, Number 3

Features  |  Columns

Features

Small Marketing Steps with Big Impact  »
by Aviva Cuyler
Take these small marketing steps—“small” in cost and relative time commitment—to make an enormous impact on the growth of your business.
Shake Big Savings from Small Practice Management Ideas »
by Reid F. Trautz
Making the smallest change in your business can often yield the biggest improvement.
Small Town, Small Budget, Big Dreams  »
by Tiffany Provence
How one lawyer created a firm of her dreams without offending her wallet or her small-town values.
Hard Times and Boutique Practices  »
by Andrea Goldman
The economic downturn is an opportunity to reassess and focus on expanding the profitable and satisfying aspects of your practice.
Representing a Small Business  »
by Elio F. Martinez Jr.
There is a fundamental difference in the way large companies and small companies deal with lawyers.
Downsizing Is Not a Bad Word  »
by Jamie Campbell Pickens
Downsizing is about simplifying your life so that you can focus on what’s important to you.
Virtual Offices Help Small Firms Play Bigger  »
by Guillermo Rotman
Here are ten ways that virtual offices can help your small firm accomplish big goals.
How the Little Stuff Can Get You in Big Trouble  »
by Paula J. Frederick
Most often, a client grievance tells the story of a bunch of little things that eventually lead to a botched case or client dissatisfaction.
Small Print, Big Problems  »
by Timothy J. Gephart
Failure to comply with the duties set out in the small print of your lawyers’ professional liability insurance contract can result in a loss of coverage.
Writing Smaller  »
by Mark P. Painter
Stilted, backward, and downright clumsy language may have been passed down for generations, but it’s time to break the tradition of bad legal writing.

Columns

From the Editor »
by Joan M. Burda
Maybe We Need to Suffer the Small Things
The Chair’s Corner »
by Robert A. Zupkus
Living Small
GP|Solo Division News »
by Kimberly Anderson
What Has the Division Done for Me Lately?
Ready Resources »
Ready Resources in Small Topics
Being Solo »
by David Leffler
Living Well
In the Solution »
by Doreen A. Diego
Defense Strategies: Good in Court, Bad in Recovery
Product Review »
by Jean Maneke
Law of Defamation, Second Edition; Rights of Publicity and Privacy, Second Edition
GP Mentor »
by jennifer j. rose
The Small Stuff Isn’t Worth Swearing At

»Past Issues

General Practice, Solo & Small Firm Division

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2008/09 Editorial Board

GPSOLO Magazine

Editor-in-Chief
Joan M. Burda   jmburda@mac.com

Assistant Editor
Judy Toyer

Editorial Board
Jeffrey M. Allen
Martha J. Church
Charles Driebe
D.A. Drouillard
Laurie Kadair Redman
James P. Menton
Larry Ramirez
Benjamin Sanchez
James Schwartz
Bryan S. Spencer

Technology & Practice Guide Issue

Special Issue Editor
Jeffrey M. Allen   jallenlawtek@aol.com

Editorial Board
Brett Burney
Aviva Cuyler
Dan Coolidge
Bruce Dorner
Alan Pearlman
Nerino J. Petro, Jr.
Randi Whitehead

Best of ABA Sections Issue

Special Issue Editor
Jennifer J. Ator    jenniferjator@gmail.com

Editorial Board
Leslie Caldwell
Lloyd D. Cohen
David Zachary Kaufman

ABA Publishing

Director of Publishing: Bryan Kay
Editorial Director: Claire L. Parins
Editor: Robert M. Salkin
Editorial Associate: Oreather McLin
Design and Production Director: Russell Glidden
Senior Art Director: Tamara Nowak
Print Administration Director: John Rhead
Production Coordinator: Sandy Rogers

GPSOLO (ISSN-1520-331X) is published eight times a year (January/February, March, April/May, June, July/August, September, October/November and December) by the ABA General Practice, Solo and Small Firm Division, 321 N Clark, Chicago, IL 60654. The magazine is committed to fulfilling the special needs of general, solo, and small firm practitioners. The contents of GPSOLO do not necessarily represent the views of the General Practice, Solo and Small Firm Division or the American Bar Association, but are the views of respected members of the profession.

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