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Ethical Implications of Marketing in a Web 2.0 World:From Facebook to LinkedIn, Websites to BlogsDate: Thursday, July 16, 2009Format: Teleconference and Integrated Visual WebcastDuration: 90 minutes |
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Sponsors: |
The American Bar Association Law Practice Management Section, Center for Professional Responsibility, General Practice, Solo and Small Firm Division, and the ABA Center for Continuing Legal Education |
1:00 PM-2:30 PM Eastern |
12:00 PM-1:30 PM Central |
11:00 AM-12:30 PM Mountain |
10:00 AM-11:30 AM Pacific |
Telephone and Online Access Recommended
This program has separate audio teleconference and online components. Registrants will have to dial into the audio teleconference and, in order to view the online components, log into the Web site. This program will use the Internet to deliver live program content via Microsoft Live Meeting, which most computers support. In order to access the interactive components, participants’ computers must be connected to the Internet. Links to test your system and install the Live Meeting plug-in will be provided. The optimum way to participate in the program is as a webcast while listening to the teleconference. If you cannot be at your computer and wish to take the audio-only teleconference, please print out the slides ahead of time in order to follow along.
Program Description
The Internet continues to provide a seemingly endless supply of lawyer marketing opportunities. Websites and email are practically “old school.” Lawyers are using blogging, social networking sites, search engine optimization and a variety of online referral sources—some ethically sound, others questionable – to market their practices. But how many attorneys are aware of the ethical traps of online marketing? Do you have the knowledge to avoid an ethics violation?
This program includes “real life” success stories and missteps involving innovative uses of the Internet by lawyers, and the rules that may or may not get in the way. For example, hear how one Louisiana attorney has used “online” exclusively to build his construction law practice, while battling the state bar’s attempts to increase advertising regulation. Join our expert panel as we address the relevant rules and recent ethics opinions that lawyers should know about when navigating the maze that is the World Wide Web.Program Faculty
Andrea Malone (Moderator), Marketing Manager, Volpe & Koenig, Philadelphia, PA
Micah U. Buchdahl, Chair-Elect, American Bar Association Law Practice Management Section, Moorestown, NJ
Michael P. Downey, Partner, Hinshaw & Culbertson, LLP, St. Louis, MO
Scott G. Wolfe, Jr., Partner, Wolfe Law Group, New Orleans, LACLE Credit
1.5 hours of CLE ETHICS credit in 60-minute states/1.8 hours of CLE ETHICS credit in 50-minute states have been requested in states accrediting ABA teleconferences and live audio webcasts.*
NY-licensed attorneys: This non-transitional CLE program has been approved for experienced NY-licensed attorneys in accordance with the requirements of the New York State CLE Board for 1.5 total NY CLE ETHICS credits.
The following states accept ABA teleconferences for CLE credit:
AL, AK, AR, AZ, CA, CO, FL, GA, IA, ID, IL, KY, LA, ME, MN, MO, MS, MT, NC, ND, NH, NM, NV, NY, OK, OR, RI, SC, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY.
*States currently not accrediting ABA teleconferences: DE, IN, PA, KS, OH
Registration Options
Individual Online Registration
Register by Phone800.285.2221
Monday - Friday
8:30 AM - 6:30 PM Eastern
Event Code: CET9EIO
Source Code: TCE9IEIO1
Register by Mail Tuition
$85 Law Practice Management Section Members
$85 Center for Professional Responsibility Members
$85 General Practice, Solo and Small Firm Division Members
$125 ABA Members
$150 General Public
$60 Each additional registrant using the same phone line
All participants must register for the program.
Join the Law Practice Management Section or the Center for Professional Responsibility and save money on this program, as well as a full range of products and services.
Not an ABA Member?
Join the ABA to receive discounted tuition on this program and future ABA-CLE programs.
View our cancellation policy.
Purchase the Recording
Pre-order the Audio CD PackagePre-order through the ABA Web Store or call 800.285.2221. Refer to product code CET09EIOC. Ready to ship approximately two weeks after the program.
