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Advertising for the Next Generation:
From Billboards to Blogs
ETHICS CREDIT
Date: Tuesday, March 4, 2008
Duration: 90 Minutes
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Event code: CET8ANG
Source Code: TCE8IANG1 |
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1:00 PM-2:30 PM
Eastern |
12:00 PM-1:30 PM
Central |
11:00 AM-12:30 PM
Mountain |
10:00 AM- 11:30 AM
Pacific |
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This program will assist law firms of all sizes in recognizing and avoiding the common ethics mistakes made in lawyer advertising. The panelists will cover such topics as internet blogs and referral service restrictions, key disclaimers for websites, tips for creating ethically appropriate infomercials, advertising in alternate realities, effective use of marketing directors, and national advertising campaign considerations. |
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Michael Downey (moderator) is a partner at Hinshaw & Culbertson LLP and a member of the firm's Lawyers for the Profession® practice group. His practice focuses on helping lawyers, accountants, and their firms understand and comply with legal and ethical requirements through opinion letters, expert consultations, and defense of legal and disciplinary proceedings. Mr. Downey chairs the Ethics & Technology Committee in the ABA Center for Professional Responsibility. He also teaches legal ethics and law practice management at Washington University School of Law, serves on the Missouri Bar’s Special Committee on Lawyer Advertising, and helps write advisory ethics opinions for the Illinois State Bar Association.
Diane Karpman is a legal ethics expert and has counseled lawyers and law firms for two decades. She is a past president of the Association of Professional Responsibility Lawyers, immediate past chair of the ABA/BNA Editorial Board for the Manual on Professional Responsibility, and an active member of the American Law Institute (ALI). She writes a monthly column, "Ethics Byte," for the California Bar Journal. An established authority in attorney ethics and standards of professional care, Ms. Karpman is frequently retained as an expert witness in legal malpractice and related proceedings.
Lynda C. Shely, of The Shely Firm, PC, provides ethics and risk management advice to lawyers and law firms. She also assists lawyers in responding to initial Bar charges. Prior to opening her own firm, she was the director of lawyer ethics for the State Bar of Arizona for 10 years. Ms. Shely is a frequent national speaker on professional responsibility, law firm risk management, and professionalism topics. She is a member of the ABA Center for Professional Responsibility’s Strategic Planning Committee and a Fellow of the American Bar Foundation. She currently serves on the State Bar’s UPL Advisory Opinion Committee, the Professionalism Committee, and the State Bar Convention Committee.
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1.5
hours of CLE ETHICS credit in 60-minute states/1.8 hours of CLE ETHICS credit in 50-minute states have been requested in states accrediting ABA teleconferences and live audio webcasts.*
NY-licensed attorneys: This non-transitional CLE program has been approved for experienced NY-licensed attorneys in accordance with the requirements of the New York State CLE Board for 1.5 total NY CLE ECHICScredits.
The following states accept ABA teleconferences for mandatory CLE credit:
AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, KY, LA, ME, MN, MO, MS, MT, NC, ND, NH, NM, NV, NY, OK, OR, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV, WY.
*States currently not accrediting ABA Teleconferences: DE, IN, PA, KS, OH
Click here to view a map of MCLE States |
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Registration Options
Program Tuition
$85 Center for Professional Responsibility Members
$85 Law Practice Management Section Members
$85 Government & Public Interest Lawyers
$75 Young Lawyers Division Members
$150 General Public
$125 ABA Members
$60 Additional Registrants Using the Same Phone Line
If you are not a section member, join the Center for Professional Responsibility or the Law Practice Management Sectionand save money on this program, as well as a full range of products and services.
Not an ABA Member?
Join the ABA to receive discounted tuition on this program and future ABA-CLE programs.
All participants must register for the program
View our cancellation policy.
Purchase the Recording
Order through the ABA Web Store or call 800.285.2221, and select
option #2.
Refer to product code CET08ANGC. Available two weeks after the program.
Discounted ABA member and sponsoring entity member pricing available. |