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About the Book
A single-volume resource on all major components of intellectual property. Written by intellectual property and franchise lawyers, this book synthesizes difficult concepts and offers "plain-English" treatment of arcane and complex intellectual property issues. It features an overview of domestic and international trademarks, domain name and "cyberlaw" issues, copyrights, patents, trade secrets, and the important analysis of the intersection of intellectual property issues and cutting-edge technology. The book provides both substantive and practical guidance to a wide audience of non-IP specialists including: franchise practitioners and general practitioners, in-house counsel, paralegals, and new IP practitioners looking for a practical overview.
