Marketing Success Stories: Conversations with Leading Lawyers, Second Edition |
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Put the advice and tips from these successful marketers to work in your own practice! In Marketing Success Stories: Conversations with Leading Lawyers, Second Edition, Hollis Weishar and Joyce Smiley have profiled a wide range of lawyers, each of whom has something valuable to share, presented in a direct, candid, and personal way. No story is more than a few pages long, so you can quickly read a few at a time and find tips that make the most sense for your own practice. Most importantly, you'll find time-tested approaches that have produced results and are worth incorporating into your own long-term marketing strategy. In addition to dozens of first-hand accounts of success stories from practitioners, you'll find advice from in-house counsel who give candid feedback on how strategic marketing influences their decision to hire a specific firm.
The techniques in this unique resource can be used to benefit any lawyer, in any geographic region, at any level of experience, and with any practice specialty. Whether you work in a solo, mid-sized, or mega-firm, these stories of marketing strategies that paid off will inspire you to greater heights. You'll gain an inside look at how successful lawyers market themselves, their practice specialties, their firms, and their profession. Included with each story is brief information about the lawyer and the firm, including type of practice, office locations, and office headcount, so you'll have an idea of how the marketing approaches fit into the lawyers overall practice. The stories are grouped into three main sections: - Building Relationships Through Outstanding Service
Includes Developing "Healthy" Client Relationships; Nine Practice Development Tips; The Million-Dollar Contract; Using a Bedside Manner; Make Yourself Available to Help Inside Counsel; Clients for Life; Service, Service, Service; The $5.95 Client, and many more! - Developing a Reputation or Niche for Your Practice
Includes Do What You Enjoy; The $64,000 Question; The Field of Dreams Approach; Finding Your Niche with Yellow Pages; Corporate Representation Service; Ten Steps to Building a Successful Niche Practice; The Ripple Effect; Creating a Boutique Law Firm; Crossing State Lines, and many more! - Creating a Winning Marketing Approach
Includes Ten Minutes a Day to Marketing Success; Little Things Mean a Lot; Effective Cross-Selling Begins with an Introduction; Solve the Client's Problem; Teamwork Culture; Don't Ignore the Support Staff!; The Two-Hour Commitment; Avoiding the Worst Mistakes; Everybody Can Make Rain, and many more!
Every lawyer is looking for an edge. Even the most seasoned practitioners will find new ways to reinvigorate their practice among these stories. You'll find practical, action-oriented tips that will help you satisfy existing clients, make new contacts, and increase your visibility to the community.
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"This book is a powerful reminder that professional services marketing has a distinguished heritage; the teachings and anecdotes it contains, recounted by an impressive roster of attorneys and consultants, will help even the most seasoned practitioner."
--Paul F. Mickey, Jr., Managing Partner, Shaw Pittman Potts & Trowbridge
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