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About the Product
Chapter 47 Marketing Legal Services on the Internet--Positioning and Branding on the Web- If you still haven't gotten serious about your firm's Web site, now is the time. Successful lawyers will tell you that Web sites do bring in business, clients really do assess law firms online, and the Web really is the most efficient way to market your practice.
This timely chapter examines the components of the successful Web site, and offers suggestions to make sure your site will appeal to your existing and potential clients. In addition, the author Larry Bodine sets out seven Best Practices in Web Marketing as well as ten Worst Practices in Web Marketing, providing practical advice to help you ensure you are leveraging your Web site effectively and avoiding the pitfalls many encounter. The chapter ends with a tutorial on how to make sure your firm will get found online.
A good Web site is one of the best marketing investments your law firm can make; be sure you are getting the maximum return by following these helpful guidelines.
Buy the Book! This chapter is one of fifty-seven power-packed chapters found in the book, Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer, Fourth Edition. For more information on purchasing the book, visit:
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