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Chapter 46 Yellow Pages Advertising- For many, Yellow Pages advertising can be the most important factor in successfully marketing their practice. For certain types of law practices, Yellow Pages advertising has proven itself to be the highest return-on-investment advertising vehicle available, and it can be a great starting place for investing limited marketing dollars.
This chapter explains twenty essential rules for successfully advertising in the Yellow Pages, and offers advice in each of these areas for rising above the competition. You'll find design tips, how to write a captivating headline and relevant copy, how to evaluate your competition's ad, whether or not to use color, what to leave in and what to leave out--in short, how to develop an ad that will grab attention, hold attention, and get potential clients to call.
If Yellow Pages advertising is a critical component of your marketing program, make sure you're getting the greatest return on your investment with this insightful information.
Buy the Book! This chapter is one of fifty-seven power-packed chapters found in the book, Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer, Fourth Edition. For more information on purchasing the book, visit:
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