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Ethical Implication of Marketing in a Web 2.0 World: From Facebook to LinkedIn, Websites to Blogs (Online Course) |
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| CET09EIOI |
| Micah U. Buchdahl, Michael Downey, Andrea Malone, Scott G. Wolfe, Jr. |
| July 2009 |
| 41 |
| 84 minutes |
| 1.50 |
| 1.50 |
| ABA Center for CLE, The Center for Professional Responsibility, Law Practice Management Section |
| Ethics & Professional Responsibility, Law Practice Management, Science & Technology Law |
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| $119.00 (Regular) |
| $99.00 (ABA Member) ABA Members, Log in now to receive this discount! |
| $79.00 (The Center for Professional Responsibility) ABA Members, Log in now to receive this discount! |
| $79.00 (Law Practice Management Section) ABA Members, Log in now to receive this discount! |
| $79.00 (General Practice, Solo and Small Firm Division) ABA Members, Log in now to receive this discount! |
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The Internet continues to provide a seemingly endless supply of lawyer marketing opportunities. Websites and email are practically "old school." Lawyers are using blogging, social networking sites, search engine optimization and a variety of online referral sources - some ethically sound, others questionable - to market their practices. But how many attorneys are aware of the ethical traps of online marketing? Do you have the knowledge to avoid an ethics violation?
This program includes "real life" success stories and missteps involving innovative uses of the Internet by lawyers, and the rules that may or may not get in the way. For example, hear how one Louisiana attorney has used "online" exclusively to build his construction law practice, while battling the state bar's attempts to increase advertising regulation. Join our expert panel as we address the relevant rules and recent ethics opinions that lawyers should know about when navigating the maze that is the World Wide Web.
This online course includes downloadable course materials in PDF format.
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During the checkout process, you'll be prompted to enter the name and e-mail address of the person who will be taking the online course ("course registrant"). An e-mail containing your personal link to access the course ("Course URL") will be sent to the e-mail address entered for the course registrant. Simply click on the link (or cut and paste it into your browser). If you are purchasing the course for someone else, please enter that person's name and e-mail address on the Course Registrants page during checkout. You can also write a note for the course registrant, which will be passed along in the e-mail.
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