Women Rainmakers' Best Marketing Tips, Second Edition
If you're looking for an action-oriented and realistic approach to rainmaking that will enhance your professional and personal life, then Women Rainmakers' Best Marketing Tips should be at the top of your reading list! It features well over a hundred tips you can put to use right away--creative marketing techniques that will build your client base.
$24.95 (Law Practice Management Section) ABA Members, Log in now to receive this discount!
You Might Also Like
About the Book
An Updated Edition of a Classic Bestseller
Success depends on innovative planning, but brainstorming for new ideas takes valuable time. In one quick read you can get dynamic, creative, and practical ideas that can work for your firm.
Women Rainmakers Best Marketing Tips, Second Edition, is the updated collection of easy-to-read helpful hints and strategies from Theda Snyder, one of the recognized leaders of women rainmakers nationwide, and the ABA Women Rainmakers of the ABA Law Practice Management Section.
Ideas that Work The book contains well over one hundred tips you can put to use right away to positively impact your marketing strategy. Learn creative marketing strategies that will build your client base. Discover new action plans that fit your personal style and strengthen your rainmaking skills. Ten chapters hone in on the basics of marketing, including:
Your Marketing Plan
Image
Networking
Communications
Public Relations
Writing and Speaking
Inside Your Law Practice
Advertising and Electronic Marketing
Entertainment and Gifts
Making the Pitch (soliciting new business)
Learn from other lawyers who have had success in using these techniques. You'll find valuable advice on how to:
Develop a Professional Image
Implement a Workable Marketing Plan
Write an Effective Press Release
Network with Ease
Developing Relationships
Advertise Selectively and Effectively
Choose Appropriate Gifts for Clients
Line up Speaking Engagements
Promote Yourself Within Your Firm
Using e-mail Effectively
Not For Women Only Anyone involved in marketing a firm can benefit from the down-to-earth advice in this book. If you are looking for a practical, realistic, and cost-effective approach to marketing, order your copy today!
Testimonials
"This book is a great read. I learned a lot from it, and I've been in practice for 29 years! Every law firm partner should have this book, and they should buy it for all their associates." - Linda J. Ravdin, Partner, Pasternak & Fidis, P.C.
"In this second edition of a book that every lawyer should-no, must-buy, Ms. Snyder's inimitable style and content remain 'pithy yet personal', and she continues to convince us rainmakers that we are better off being 'authentic, rather than audacious'. - Donna M. Killoughey, Esq., Member and Managing Partner, Barnes, Lassiter & Killoughey PLC
"An excellent book. It occurs to me that this is a great graduation gift for law school grads and for the law school placement offices. This kind of a book was SO missing in my day. I really enjoyed reading it." - Former General Counsel of a large public practice retailer
