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About the Book
Market effectively and ethically! This convenient and accessible desk reference will help lawyers and marketers of legal services ensure that they are always adhering to ethical regulations.
From electronic marketing to advertising to public relations, the opportunities to market your legal services abound. Marketing and Legal Ethics provides the information you need to ensure that your efforts remain within established ethical guidelines.
Noted legal marketing ethics authority Will Hornsby explains the universal responsibilities in legal services marketing and details the boundaries of legal advertising, solicitation, public relations, electronic marketing, and more. The ethics of various practice settings, such as multidisciplinary practices, ancillary businesses, and joint ventures, are also presented, along with an analysis of multi-jurisdictional practices.
Inside this comprehensive guide, you'll also find a summary of state regulations, a list of ethics enforcement agencies, and many other valuable resources!