The Lawyer’s Guide to Marketing Your Practice—ONLINE!
Thirteen Chapters Available for Immediate Download!

Valuable marketing advice found in the ABA’s acclaimed book The Lawyer’s Guide to Marketing Your Practice, Second Edition, is now available for immediate download. Written by some of the best legal marketing minds in the industry, this material previously was only available by purchasing the print version of the book. Each chapter contains integral marketing techniques and strategies that can boost your business development. Select the chapter that best addresses the topic that concerns you now—public relations, client feedback, Weblogs, public speaking, Internet marketing, and more!

Click on the following links to go to the individual download pages:

	Chapter 1: Overcoming Objections and Obstacles: Persuading Your Pessimistic Partners
	Chapter 2: Strategic Marketing Planning
	Chapter 3: The Client Feedback Program: A Proven Strategy for Winning New Business, Improving the Bottom Line, and Creating a “Delighted and Loyal” Client Base
	Chapter 4: Public Relations for Lawyers
	Chapter 5: Developing Your Firm's Visual Image
	Chapter 6: Marketing with the Written Word
	Chapter 7: Marketing through the Spoken Word: Conversations and Public Speaking
	Chapter 8: Proposals and Responding to Requests for Proposals
	Chapter 9: Using Win-Win Pricing As a Marketing Advantage
	Chapter 10: Let Strategy Drive Your Internet Marketing
	Chapter 11: Weblogs as a Marketing Vehicle
	Chapter 12: Business Development, Sales, and Marketing Training
	Chapter 13: Ethical Aspects of Client Development

Looking for the Print Version?

If you need more than just a few chapters from the book, consider purchasing the print version—and save money! The book contains all the information the downloads contain, as well as an invaluable primer on market research, and an accompanying CD containing a wealth of checklists, plans, sample reports, questionnaires, and templates—all designed to make implementing your marketing strategy as easy as possible! You may order the print version of the book by clicking the following link: http://www.lawpractice.org/catalog/511-0500.